Google testing to expand Google text ads headlines without sacrificing ad copy

Search Engine Giant, Google made an announcement that they are working on a new format of text ads.

From past few months, Google has been removing text ads from the right rail of the search results on desktop, and now a new format – Dubbed Expanded Text Ads, featuring longer headlines, is being tested by them.

Extended headlines have become the norm

Presently, advertisers can extend headlines to include the first line of description copy, in case if that line ends with a punctuation mark. This feature was limited to ads that were served in the mainstream, but now with the end of the right side ads, Google can change the convention text ad formatting system wide.

One of the biggest differences in this test   is that now text ads will display a double headline and the full 70-character count of description copy. Here is a screen shot of before and after look of the new version of text ads which was soon deleted from twitter as it went viral amongst the advertisers.

Recently, Google announced that they are working on a new format of text ads. A few months back, search engine giant removed text ads from the right rail of the search results on desktop, and now the new format, Dubbed Expanded Text Ads, is being tested by them that will feature longer headlines.

Extended headlines have become the norm

Presently, advertisers can extend headlines to include the first line of description copy, in case if that line ends with a punctuation mark. This feature was limited to ads that were served in the mainstream, but now with the end of the right side ads, Google can change the convention text ad formatting system wide.

One of the biggest differences in this test   is that now text ads will display a double headline and the full 70-character count of description copy. Here is a screen shot of before and after look of the new version of text ads which was soon deleted from twitter as it went viral amongst the advertisers.

adwords-expanded-text-ads-mobile-desktop-768x264

Display URL format changes

The other changes that Google has made with this test include the display URL formatting. Now advertisers will have the option to add on to two paths or directories to their domain name. In the above picture, it shows that the advertiser would have entered two paths as “/NewYorkCity” and “/Budget.”

As per the news, now in AdWords there will be a new field for the second headline, a single field for description copy, as well as new fields for the Display URL paths.

Closed Beta

Search engine giant, Google has yet not officially confirmed about the launch of this test, but one of their spokespersons told, “We regularly test different ad formats with the goal of providing useful information to users and driving even better results for advertisers. Beyond that, we don’t have anything to announce at this time.”

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