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Knowledge Base

Switch to HTTPS URL before Upcoming Chrome Browser Release to Avoid Non-Secure Collection of Passwords

December 29, 2016

From December 27, 2016, Google is sending notifications through Google Search Console to websites that are operating their login pages on HTTP URL, rather than HTTPS URL. The notification states that non-secure collection of passwords will generate warnings for HTTP websites in latest Chrome 56.

As per Google, the latest version of Chrome will trigger security warnings from January, 2017 to websites serving login pages on HTTP URL. The message states:

“Beginning in January 2017, Chrome (version 56 and later) will mark pages that collect passwords or credit card details as “Not Secure” unless the pages are served over HTTPS.

The following URLs include input fields for passwords or credit card details that will trigger the new Chrome warning. Review these examples to see where these warnings will appear, and so you can take action to help protect users’ data. The list is not exhaustive.”

Google Webmasters even posted on Google+ stating, “From the end of January with Chrome 56, Chrome will mark HTTP sites that collect passwords or credit cards as non-secure. Enabling HTTPS on your whole site is important, but if your site collects passwords, payment info, or any other personal information, it’s critical to use HTTPS. Without HTTPS, bad actors can steal this confidential data. #NoHacked”


Search engine giant has been pushing websites to go HTTPS, thereby including ranking boost.

Here is the copy of security notification issued by Google to websites who have login pages on HTTP URL.


2016 Top Google Searches: Pokémon Go & iPhone 7 Searched The Most

December 19, 2016

In their most prestigious global searches 2016 list, Pokémon Go got the top slot following iPhone 7 and Donald Trump. The American singer Prince’s sudden demise and craze of Powerball boosted their presence in search ranking and respectively got fourth and fifth position in the list.

Google lately released search trends for 2016 in nine categories from overall searches ranking to the most searched people and news trends.

The Google’s top 10 popular searches are the mix of technology trends, famous personalities, top movies, and events.

Here are the top 10 popular searches of 2016:

1              Pokémon Go
2              iPhone 7
3              Donald Trump
4              Prince
5              Powerball
6              David Bowie
7              Deadpool
8              Olympics
10           Suicide Squad

US presidential candidates Trump and Clinton were on the top two slots of most searched people in 2016. Another US politician, Bernie Sanders managed his name at sixth position of the list. Apart from these politicians, three prominent Olympians also made their presence in the list, including Michael Phelps, Simone Biles and Ryan Lochte.

People. Global. 2016

1              Donald Trump
2              Hillary Clinton
3              Michael Phelps
4              Melania Trump
5              Simone Biles
6              Bernie Sanders
7              Steven Avery
8              Céline Dion
9              Ryan Lochte
10           Tom Hiddleston

US Election, Olympics and Brexit were the top three news stories searched on the Google in 2016.

Global News. Global. 2016

1              US Election
2              Olympics
3              Brexit
4              Orlando Shooting
5              Zika Virus
6              Panama Papers
7              Nice
8              Brussels
9              Dallas Shooting
10           熊本 地震 (Kumamoto Earthquake)

Movies, musicians, consumer trends, TV shows, global sporting events, and losses are a few other search trends of 2016 that Google has formatted and published. These lists can be easily embedded and shared, apart from it, you can also drill down into individual’s list to see how they trended on the search engine throughout the year.

Google has also shared “Years in Search” video that covers all the major happening of 2016.

Now you can organize cards into interests & upcoming events categories in Google App

December 9, 2016

Search engine giant lately introduced a new update to its app, with which you can now organize Google app cards into two categories – interest and upcoming events.

Fred Brewin, the product manager of Google stated on Google search blog “Starting today, in the Google app on Android (and coming soon to iOS), your cards will be organized into two sections. A feed that keeps you current on your interests like sports, news, and entertainment, and a section for your upcoming personal info, like flights, appointments and more.”

As per Google, a user’s feed will now become more relevant as they keep on using Google.  Moreover, to make the feed personalized Google has also added a card that will allow users to choose topics specific to their interest, besides providing a customize option in settings.

The upcoming cards will work as a Dashboard, allowing users to list various things, such as daily schedule, event indicator, or even delivery updates, whose details app pulls from other Google products like Gmail, Hangouts, Google+, and more.

Here is the demonstration of Google’s newly upgraded card:


“You’ve lost your Search Ads Specialization” Received by Many AdWords Partners

November 30, 2016

Due to a bug, AdWords Partners received an email stating, “You’ve lost your Search Ads specialization” and they have to prove their expertise to get it back.

The emails sent to AdWords Partners on October, 27th are apparently triggered due to a bug. Steve Seeley, an internet marketer, tweeted with the screen shot of email and notified other AdWords partners by stating, “Not flip out if you got emails like this last night or this morning. It is a bug. Our entire status is blank.”

When observing their performance, AdWords partners got to see scores and spend fields empty.

Gianpaolo Lorusso, an Italy-based digital marketer said most probably it is a global bug, and will affect the US, Italy, Austria, Germany, Spain and Switzerland.

Later a spokesperson of Google told, “Due to a bug, we sent an inaccurate email to a number of agencies about their Partner status. We’re asking them to disregard these notices. We’re working to fix the issue and will let our partners know when it’s resolved.”

On October 30th Google has resolved this issue, and informed the advertisers about the same through the email.

Bing Introduces New Campaign Creation Platform

November 16, 2016

Bing Ads has introduced a new campaign creation platform to provide the best campaign set up and activation process, for easier workflow of the advertisers. While going through the campaign setup, you will get additional options that will make your task easy and eliminate the hassle of going back or remembering the things after the campaign creation. Their built-in performance estimation tool allows the campaigner to get settings from the outset.

The campaigner has to select their marketing goals while initializing the new campaign or importing the campaign from Google, or through file or keywords.


As per your marketing goal, the search engine will suggest you different features to start your campaign. They have provided a revised Campaign Settings screen, with which you can copy settings from an existing campaign. You can also have consolidated location targeting options, such as radius targeting management, along with other location targeting.

At the stage of setting of add group and selecting keywords, Bing offers keyword suggestions based on the URL of your website. The tool provides monthly report of search volume, scale of competition and average CPC for each keyword in this latest view. Campaigner can add, edit and remove keyword suggestions for multiple ad groups, however keyword estimates and suggestions are yet not available in all languages or countries.


Their add extension are built to make your campaign impressive for the searchers. Here, setting up a campaign will become easy for the campaigners as they have access to the library of ad extensions, and the search engine will also highlight the ad extensions that align with campaigner’s marketing goal.

At the final stage of your campaign set up, you can set your budget and bidding options. Based on the campaign set up, Bing Ads provide performance estimates to their advertisers.


Google AMP Completes One Year and Growing Rapidly

November 2, 2016

With 600 AMP pages on 700,000 domains, Accelerated Mobile Pages (AMP) is celebrating its first birthday. A year back, the Google started AMP, which not only supports the mobile devices, but are also highly preferred in the Google search results on mobile. According to reports, AMP publishers are getting more traffic and engagement on their sites. Here are shared a few of the examples:

  • Washington Post — 23% increase in mobile search users who return within 7 days
  • Slate — 44% increase in monthly unique visitors and a 73% increase in visits per monthly unique visitors
  • Gizmodo — 80% of Gizmodo’s traffic from AMP pages is new traffic, 50% increase in impressions
  • Wired —  25% increase in click through rates from search results, with CTR on ads in AMP stories up by 63%.
  • Relay Media — in the last 30 days has converted over 2.5 million AMP pages for publishers like The Daily Dot, Hearst Television and The Miami Herald, which reveals mobile users who start with an AMP article spend 10% more time than those who land on regular mobile pages.

Last month, the Google included AMP in their main mobile search results. Although, the search engine giant has denied that AMP pages has a ranking factor, but they said it will show links to AMP pages rather than other versions of the same page.

Google spent a lot of time over the past several months convincing publishers and developers to adopt responsive design for improving mobile user experience. AMP is a part of their responsive designing, however it loads faster than the responsive pages. Ultimately AMP pages will be preferred over the responsive pages, however Google is yet to take official stance on it.

Adding a bit to the current controversy, head of Global Product Partnerships at Google, Adam Greenberg said, “AMP pages will override app deep links for the foreseeable future.” It can be a matter of debate whether this provides the best user experience or not.

AMP is an initiative that aims at enhancing the mobile browsing experience of the users. Being an open-source, AMP is convenient for the companies to adopt and provide an improve user experience to mobile web users. An alternative of apps, AMP is foreseen by Google to be much successful in the future.

Advertisers can now check forecasting and trends for keywords in the Google’s Keyword Planner

October 19, 2016

Now, advertisers can get the forecasting data of their existing keywords with the campaigns in the Google’s keyword planner. Here, take a look of new feature of keyword planner provided by the search engine giant.


Here, you need to click on the “Select from account” button. After that you will get an option to select Keyword or Campaign in drop-down menu provided there. Once you have completed selecting the keyword, you will get performance forecasting and trends as per your selection.

If you take a look at performance forecast screen, you will come to know how changes in bids could affect performance for the selected keywords or campaigns. The highest quality indicator present there is based on the amount stored data in an account.


Google’s search volume trends screen displays overall average monthly searches with search volume trends broken based on location and device. Google will also show the trending data at the bottom of the view, if there is any competitive domain data available.


Advertisers can also check the forecasted impact of introducing new keywords in the existing campaign. After adding keyword from the provided options, you can select all keywords at a time, to see the daily forecast of existing as well as new keywords altogether.


Search Engine Giant Tests Advanced Verification Process for Google My Business to Avoid Spam

October 5, 2016

A recent news from Bluementhal reveals that the Google is now testing “advanced verification” in the San Diego region for the plumbers and locksmiths.

The advanced verification is aimed at these two industries specifically because they are spamming a lot in the Google Maps and local results. This advanced verification is being outsourced by a third-party company Pinkerton, a security risk management company that authorizes companies and their employees before they make any transactions with them.

Google has advised plumbers and locksmiths of San Diego region to go through this advanced verification process. According to Google, plumbers and locksmiths have a time to respond before 10th of November and if they pass the verification Google will reply them within 2 weeks. In case either they do not respond or pass the verification, the search engine giant will remove their listing from Google My Business.

According to Mike Blumenthals, “The process is a lightweight version of the vetting that is done during the Home Services process that looks to verify the actual existence of the service area business but does not, like with Home Services, require a Pinkerton background check although it appears to include Pinkerton in the vetting.

Interestingly the process will also be applied to plumbers and locksmiths using AdWords. How that will impact national advertisers is not clear but it should help clean up another mosh pit if the processes go national.

While this is a step in the right direction to cut back the spam in the sleazy service area plumbing and locksmith businesses in San Diego it is but a first step. Hopefully the process will be expanded to other spammy verticals and markets.

Check the help document that Google has provided for advanced verification:

Bing Launches New Educational-Themed Search Results for Teachers and Students

September 28, 2016

Bing has recently introduced a number of new search features to boost the education searches that aim at helping students and teachers learn new concepts of math and science in an interactive way. Their newly incorporated education searches cover wide range of topics including molecules, constellations, citations and royal ancestries. The search engine has also introduced games like “World of Word” and “Rubik’s Cube solver” into its search results.

Here’s the list of the educational searches that Bing has incorporated in its search results:

Constellation Searches: In search results for word “constellations” and constellation names, the search engine will display interactive view of constellation in their top results. The search engine will also display the position of stars in horizon using location technology.


Molecule Searches: Now, Bing users can find the 2-D structure of molecules for any of their query. Searches for molecules like “methane, c4h2 molecule or h2o molar mass” will display the interactive 2-D view of the molecules in their top results.


Ancestral Family Tree Searches: With this newly introduced feature users can find the ancestral family tree of prominent families of the world. For example, if users search for “Queen Elizabeth II family tree” they will get interactive ancestral family tree at the top of search results.


World of Words Game: The search engine has also introduced a word game named “World of Words”. With this game people can find interactive results at the top for searches like “words that start with a” and as complex as “words containing b and end with k”.


Citations Results: To help students and research scholars, Bing has developed a citation search that displays the major citation sources at the top of results. Search for “APA citation book” results as shown in the picture below:


Rubik’s Cube solver: Bing has introduced a virtual Rubik’s Cube game for their users. If users search with “Rubik’s Cube”, they will get the interactive Rubik’s Cube at the top of results. Here, users can play the game and also get the few steps solutions to solve the Rubik’s Cube.


Besides their recent educational tools, the search engine has also launched a periodic table in query results, apart from it a geometry calculator and an interactive times table were introduced earlier this year.

Google Changes Reporting Pattern for AMP Errors in Search Console Scans

September 21, 2016

Now, Google search console is scanning AMP errors in a different way that they were doing in the past. It means people who have deployed AMP on their site may find an update button on AMP error report. It was widely observed on September 19, 2016 in Google’s AMP error report.

After this update, people can observe an increment or decrement in reported number of errors. Google has prepared a document to explain users that they didn’t need to make any changes to their site in order to deserve the increment or decrement in reported number of errors. This change is occurring only because the Google has changed its way of scanning AMP errors.

As per the Google, “You might see a fluctuation in your AMP data, due to a change in our scanning process.” Adding more to their comment John Mueller from Google Twitted that this is not going to affect the indexing or ranking of the page, it is just a change in the Google Search Console AMP error reporting. According to Mueller “It’s an internal change re which AMPs to include in that report; it doesn’t affect indexing/ranking.”

Check the screen shot of newly introduced AMP error report below that show a drop in errors on September 19, 2016:


People are claiming that they haven’t made any code changes in their site between now and then, but getting the increment or decrement in reported number of errors. So, you can say, this is occurring because of Google internal changes to this report.

Bing Introduces More Intelligent Autocomplete Suggestions for Movie Titles and Academic Paper Searches

September 14, 2016

According to Bing, it has become easier for the users to search movie titles and academic papers with lately introduced intelligent autocomplete feature, which analyzes the users natural language and provides interpretations based on it.

Bing has made an announcement that they are making improvements in their autocomplete technology for academic papers and movies queries.

According to Bing, their academic suggestion improvement was originally launched earlier this year, which was developed using technology designed by the Cognitive Services and Academic Search teams of Microsoft. “The feature allows users to explore the relationships between papers, authors, topics and publications through a large object graph,” said one of the representatives of Bing.

As per Bing, “There are many scenarios that the user can explore, for example:

  • Find all papers by an author
  • Find a paper written by particular co-authors
  • Find a paper about a specific topic presented at a conference
  • Suggest titles or authors


We have built on that foundation to provide more intelligent autocomplete functionality. The graph relationships are explored in real-time and the most relevant suggestions are generated for the user, even if Bing has never seen the query before.”


Bing says that they have built the updated automation technique that analyzes the natural language of the user and determine intent in real-time to put interpretations based on it.


Bing previous autocomplete suggestions was dependent on the past queries and searches of the users. Now their newly updated autocomplete feature for movies and academic papers provides suggestions even for the first time search. Bing says “This system can generate extensions to the query even if no user has ever typed them in before, allowing additional, never-seen-before suggestions to be generated.”

‘Reviews from The Web’ Added to Critic Reviews in Local Search Results by Google

September 7, 2016

Last month, Search Engine Giant launched best-of lists and critic reviews for local search results. As a part of their new changes, Google is now including “Reviews from The Web”. This new feature will bring user ratings and reviews from third party websites to the knowledge panel for all of the local spots across many verticals including restaurants, shops, parks and much more.

When the critic reviews were first introduced in August, many criticized that popular review sites including TripAdvisor or Yelp, are not eligible to be included. But, “Reviews from The Web” is intended to accept user ratings and reviews from sites like Yelp and TripAdvisor, as the reviews and ratings provided here are generated by the consumers rather than ‘critics’ and ‘experts’.


In mobile, reviews from the web will be visible above critic reviews and best-of-lists in a horizontal presentation. Whereas, on the desktop, it will appear in the Knowledge Panel as critic reviews do. Google has provided a screenshot to shows how it looks on phone. Publishers using Schema markup for reviews are eligible to be included.

In the first version of “Reviews from The Web”, there will be collective user ratings and reviews of up to three review sites, as shown in the screenshot above. The order of appearance is determined by relevance, as stated by Google. Reviews from the web will appear across numerous local verticals, as per the Search Engine Giant.

However, Google is still collecting their own reviews. In addition to Reviews from the web, it will also show results from three review sources, including its own, critics’ reviews and third party review sites.

Google critics may see the move as part of a larger land grab by relating it to Yelp’s criticism of critic reviews and best-of-lists. However, Google clarified this as an attempt to provide as much useful content as possible about places to local searchers.

Find Content within Apps on Android with Google’s newly launched ‘In Apps’ Feature

August 31, 2016

Google has recently introduced ‘In Apps’ feature, a new way to search content within your Android apps. Generally a search tab, ‘In Apps’ allows Android users to locate the content within the apps, similar to Apple’s Spotlight.

The news about this new introduction has been shared by the Search Engine Giant through their Inside Search blog, along with an illustration of how it works.


According to the Google, currently the feature works with apps like Gmail, Spotify and YouTube. In coming months, they have committed to provide support for more apps, including Facebook Messenger, Evernote, Todoist, LinkedIn, Glide, and Google Keep.

As the app search is local to phone, you can search for content even without being connected to the internet. It is the most important part because it highlights the ‘search within apps’, which is quite different from what traditionally Google supports.

Search within the phone, not on web

Presently, Google provides support for Firebase App Indexing and allows the app developers and publishers to ensure that those searching for information on Google web can jump directly into apps for their search. That means, when one search for information on Google, such sort of app indexing allows them to view that content on apps, as per its accurateness.

But “In Apps” search that has been recently launched by the Google is device-specific, and allows you to access the content on your mobile device, rather than performing a web search.

This feature of Google is quite similar to Apple’s Spotlight, and allows finding the content directly on a device, an area where Android lags behind.

Google says the upcoming LG V20 phone will provide you a dedicated shortcut for In Apps search, which will be available for other Android phones shortly. Here, you can see how In Apps search works:


An advantage of this shortcut is that people don’t have to go for a web search to get to the In Apps function.

People who don’t have a shortcut can access In Apps either by launching the Google App on Android or by searching on Google search bar widget that’s offered for many Android devices.

Enhanced CPC bid strategy added by Bing Ads to optimize conversions

August 24, 2016

Bing Ads has recently introduced its first bid strategy, Enhanced CPC. This bid strategy aims at automatically optimizing bids for conversions.

Machine learning powered Enhanced CPC analyzes several signals and based on past conversions indicates whether a searcher is more likely to convert or not. “When you enable Enhanced CPC for your campaign, Bing Ads will automatically adjust your bids in real time so that you bid up to 30% higher on users that are more likely to convert and bid up to 100% less on users less likely to convert,” company stated. Bing Ads claims that with Enhanced CPC activated, you can more likely see an increase in conversions at a lower CPA in your campaigns.

This bid strategy relies on Bing Ads’ Universal Event Tracking (UET) conversion tracking code. So, advertisers need to have that implemented in order to use Enhanced CPC and have sufficient conversion data recorded for the optimization to work. This conversion tracking code is even compatible with third-party bid management tools.

Once you have set a campaign to use Enhanced CPC, you can still set ad groups and keywords to Manual CPC within that campaign.

bing-ads-enhanced-cpc-bid-strategyA new Bid strategy-type column has been integrated in Bing Ads reporting. In the bid column, you can easily visualize see where the bid strategy is activated.




Local Business Reviews Guidelines Updated by Google

August 17, 2016

Reviews that are directly produced by your site can now have local reviews markup, asper Google.

According to the reports, Google has updated their local business reviews guidelines, which indicates when you can use the schema markup on the reviews and when you cannot.

Here we are providing you the new list of guidelines released by Google:

  1. Snippets must not be written or provided by the business or content provider unless they are genuine, independent, and unpaid editorial reviews.
  2. Reviews must allow for customers to express both positive and negative sentiments. They may not be vetted by the business or restricted by the content provider based on the positive/negative sentiment of the review before submission to Google.
  3. Reviews cannot be template sentences built from data or automated metrics. For example, the following is not acceptable: “Based on X number of responses, on average people experienced X with this business.”
  4. Reviews for multiple-location businesses such as retail chains or franchises can only be submitted for the specific business location for which they were written. In other words, reviews for multiple-location businesses cannot be syndicated or applied to all business locations of the same company.
  5. Aggregators or content providers must have no commercial agreements paid or otherwise with businesses to provide reviews.
  6. Do not include reviews that are duplicate or similar reviews across many businesses or from different sources.
  7. Only include reviews that have been directly produced by your site, not reviews from third-party sites or syndicated reviews.

The biggest change that the search engine giant has introduced here is the third-party syndicated reviews. As per the Google, the reviews that are not “directly produced by your site,” should not be marked up with schema. Only “directly produced by your site, not reviews from third-party sites or syndicated reviews” should be marked up, according to these guidelines.

This change may impact a large number of websites who have implemented local reviews markup.

You should go through all of the above mentioned guidelines, but the most important point to note here is, the big change that can probably impact large number of sites is third-party prohibition

Google Tips for using AMP in E-Commerce

August 10, 2016

Google documents revealed how you can make an effective AMP for your e-commerce site.

Google has posted a “journey” revealing how a developer can effectively use AMP (accelerated mobile pages) to build their e-commerce webpages, and provide an excellent user experience. Google stated, “AMP is a natural fit for e-commerce because AMP makes webpages fast, and fast pages help with purchase conversions.”

Google posted examples of how to develop an e-commerce site using AMP. That means from the home page to the purchase phase, which technically will take the user off AMP and onto HTML or Progressive Web App (PWA) and would offer the best user experience to their users.

The AMP blog of the Google has documented designing of your home page, landing pages, browse pages, related product widgets and product pages with AMP. It also clearly explained, how you can use amp-access for personalizing and customizing the content to the user. “Then, if you are using PWA for your website, you can use the amp-install-service worker to install a service worker for your domain regardless of where the user is viewing the AMP page. You can then preemptively begin caching content from your PWA so that when the transition out happens, all of the needed content is cached, keeping the experience fast and the customer engaged,” Google stated.

SEOs across the globe are thinking, should they take AMP route for their e-commerce sites. Of course, they should as eBay is testing their AMP

Click-to-call reporting, adds ad scheduling and more features expanded by Google AdWords Express

August 3, 2016


Google AdWords has recently introduced three new features for small businesses, using its automated ad service.

Google has been continuously working on their AdWords Express, and has lately added a few more functionalities to provide the best support to small and local business across the globe. The Google AdWords Express is an automated ad service for small and local businesses that allows them to run an ad campaign on the search engine and promote their services and products without having a website.

Three new features they have added to Adwords Express.

  1. Google has expanded its test of click-to-call reporting known as Verified Calls. Local and small business advertisers who opt in to Verified Calls can get more details about the calls generated from their ads, including call duration and area codes. According to Google, now advertisers have access and hopes to make Verified Calls available to all Adwords Express customers soon.verfied-calls-adwords-express
  2. New ad scheduling services allows the advertisers to select the days and hours to run their ads, according to their availability to respond their customers over phone calls. With this new feature, advertisers who have an AdWords Express accounts linked to Google My Business can now select the “Business hours” option and automatically set the ads so that they run on the search engine during hours of operation.
  3. New Map Actions chart of AdWords explains advertisers about the number of people who visited an AdWords Express ad and clicked the location extension in the ad to view their business location on Google Maps. This can help local business advertisers in converting their online traffic to in-store foot traffic.mapactionsnew



3 new cross-device attribution reports introduced in Google AdWords

July 27, 2016

Google has recently introduced three new reports in the AdWords on cross-device activity, along with a reorganization of the Attribution section, under the Tools menu.

According to a Google/Ipsos study, the new reports are created to assist marketers track cross-device conversion path, including the ones that feature search ad clicks.

As six out of 10 online conversions in the US start on one device and end on another, so these new attribution reports can help marketers in tracking every cross-device activity that is featured from than one device in a conversion path.

The new cross-device activity reports introduced by Google, features:

  • Devices: Provide a complete overview of the cross-device activity in your account.
  • Assisting Devices: It shows assist levels and values by each device type, be it mobile, tablet, or desktop.
  • Device Paths: Provides complete information about the top conversion paths for visitors who used more than one device before converting.


You can check in the screen shot above that the existing conversion, path and click analysis reports are now categorized under their own sections, within the Attribution reporting menu. As per the search engine giant, Google, the new reports and layout will be rolling out over the next several weeks.

Not just this, Google has also released benchmarks on cross-device conversion activity for search campaigns in the United States, Japan, Germany and Great Britain.

Accelerated Mobile Pages (AMP) introduced into the main Google search results for mobile users

July 20, 2016

Google is preferring Accelerated Mobile Pages (AMP) over the top stories into its organic mobile search results. The search engine giant has launched a developer preview (, with roll out, which is going to be used in the near future.

“Though Google is positive to include AMP pages in its search results, but still AMP pages will not receive a rankings boost,” said one of the member of Google community.

It means, mobile users are going to see a lighting bolt logo of AMP, besides the content, which will indicate that the content is available for mobile format, comparable to ‘mobile-friendly’.

Google’s VP of Engineering, David Besbris told, “AMP pages will not receive a ranking boost, though Google has suggested in the past load time and page speed are (or will become) mobile ranking factors.” Further explaining, he said, “However, that where there are two identical pages, one AMP and one mobile-friendly, Google will serve the AMP page.”


In February, Google had introduced AMPs into top stories carousel for mobile users. According to Besbris, “Since AMP’s introduction last year, there are now more than 150 million AMP documents in Google’s index with roughly 4 million being added weekly.”

Initially adopted by news publishers, Google said that a wide array of non-news publishers, including some e-commerce giants like eBay, Fandango, Reddit, Flipkart, TripAdvisor, Disney, Food Network and many others, have also embraced AMP.

While answering to question about consumer response to AMP and whether there was any preference for AMP pages,  Besbris said, “It’s still early and explained that consumer awareness was “not well established.” Google is hoping to rectify that and expose more people to AMP and its benefits.” As per the search engine giant, the different benefits of using AMP are as follows:

  1. AMP pages are 4x faster, use 10x less data compared to non-AMP pages
  2. On an average, AMP pages load in less than one second
  3. 90 percent of AMP publishers experience higher CTRs
  4. 80 percent of AMP publishers experience higher ad viewability rates

Google sees open-source AMP initiative can help mobile users to get speed loading content. AMP is introduced to compete with Facebook Instant Articles and Apple News; moreover it has expanded well beyond news into other categories including e-commerce





Google releases New Google help document that defines Search Analytics impressions, position and clicks

July 13, 2016

Recently, Google has released a new help document that defines three core metrics used on the Google Search Analytics report: impressions, position and clicks. This new help document has ended the scope of argument about what Google means by positions in the Google Search Analytics. Webmasters can easily find this new help document within the Google Search Console.


The document also explains how these metrics change according to the results. For example, “an impression for a basic blue link in the search results is counted when the page loads, but not when the user scrolls past the result. But an impression for a result in a carousel only is counted when the user scrolls past the result.”

This new help document is live on Google Search Console, however Google has stated that definitions may change in this document. As per Google, “The heuristics described here — such as the visibility requirement for an item in a carousel, or the position numbering—are subject to change.”



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