Knowledge Base

A Day in the Life of an SEO Consultant

September 28, 2017

Almost everyone’s lifestyle changes, when he/she starts working as an SEO consultant. Google becomes your 2nd better-half (if you are married), you begin to see world differently, your way of communication changes, and you think of reaching the top wherever you are.

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Shopping ads filter buttons tested by Google for better user experience

August 14, 2017

Google has confirmed that they are currently testing filter buttons for product listing ad campaigns.

In this testing, a special “In Store” filter for Local Inventory Ads is also being tested by the search engine giant.

After spotting the test, Merkle RKG stated, “The filter buttons appear to show up when superlatives like “best” or “top” or other qualifying adjectives are not used in the query.” Read More

Google’s RankBrain now working for every search result

August 1, 2017

Google introduced RankBrain for around 15% of search queries in October 2015.

And, now Google is more confident about it and widely using RankBrain algorithm for every search query, which is directly impacting the rankings a lot.

The news evolved a few weeks earlier as a part of Steven Levy’s Backchannel story about Artificial Intelligence and machine learning efforts of Google. From the story, in account to RankBrain: Read More

Accelerated Mobile Pages (AMP) introduced into the main Google search results for mobile users

July 20, 2017

Google is now considering Accelerated Mobile Pages over top stories into its organic mobile search results.

“Though Google is positive to include AMP pages in its search results, but still AMP pages will not receive a rankings boost,” said one of the member of Google community.

It means, mobile users are going to see a lighting bolt logo of AMP, besides the content, which will indicate that the content is available for mobile format, comparable to ‘mobile-friendly’. Read More

Google Tips for using AMP in E-Commerce

June 22, 2017

Recently, Search Engine Giant has posted a “journey” showing how developers can effectively use AMP to build their e-commerce webpages. Google stated, “AMP is a natural fit for e-commerce because AMP makes webpages fast, and fast pages help with purchase conversions.”

Google posted examples of how to develop an e-commerce site using AMP. That means from the home page to the purchase phase, which technically will take the user off AMP and onto HTML or Progressive Web App (PWA) and would offer the best user experience to their users.

The AMP blog of the Google has documented designing of your home page, landing pages, browse pages, related product widgets and product pages with AMP. It also clearly explained, how you can use amp-access for personalizing and customizing the content to the user. “Then, if you are using PWA for your website, you can use the amp-install-service worker to install a service worker for your domain regardless of where the user is viewing the AMP page. You can then preemptively begin caching content from your PWA so that when the transition out happens, all of the needed content is cached, keeping the experience fast and the customer engaged,” Google stated.

SEOs across the globe are thinking, should they take AMP route for their e-commerce sites. Of course, they should as eBay is testing their AMP

Signups for Shared Budgets pilot now accepted by Bing Ads

June 9, 2017

Bing Ads official made an announcement on 7th June that they are creating a unique feature that will allow advertisers to automatically redistribute budget across multiple campaigns present in their account.

This interesting feature will allow advertisers to apply budget to some or all campaigns in an account. Through Shared Budgets, advertisers can get assistance in optimizing the budget by automatically sharing the unused daily budget from low-spending campaigns to those that have capability to drive in more traffic with more budget. The Shared Budgets is also a great feature for advertisers with fixed budget. Advertisers can effectively utilize their daily limited unused budget for those ad campaigns that have hit the budget cap for the day.

Talking more about this new feature, one of the representatives of Bing Ads wrote on their blog post, “Say you have a budget of $20 to be used uniformly between two campaigns every day. On a given day, Campaign A spends only $8 (of its $10 budget) because it got fewer impressions and clicks than usual. Using Shared Budget, if Campaign B is performing well Bing Ads will automatically allocate that unutilized $2 to Campaign B. This will increase the chances of that unutilized budget being used to send you more traffic.”

The Shared Budgets feature is being created for the web UI, API, Editor and mobile apps on iOS and Android, and will be included in the Shared Library in Bing AdWords.

Enhanced CPC bid strategy added by Bing Ads to optimize conversions

May 24, 2017

Bing introduces its first bid strategy, Enhanced CPC, which is aimed at automatically optimizing bids for conversions.

Machine learning powered Enhanced CPC analyzes several signals and based on past conversions indicates whether a searcher is more likely to convert or not. “When you enable Enhanced CPC for your campaign, Bing Ads will automatically adjust your bids in real time so that you bid up to 30% higher on users that are more likely to convert and bid up to 100% less on users less likely to convert,” company stated. Bing Ads claims that with Enhanced CPC activated, you can more likely see an increase in conversions at a lower CPA in your campaigns. Read More

Google Changes Reporting Pattern for AMP Errors in Search Console Scans

May 12, 2017

Google search console has now changed the way of scanning AMP errors, which means those who have deployed AMP on their websites may encounter with an update button on AMP error report.

After this update, people can observe an increment or decrement in reported number of errors. Google has prepared a document to explain users that they didn’t need to make any changes to their site in order to deserve the increment or decrement in reported number of errors. This change is occurring only because the Google has changed its way of scanning AMP errors. Read More

2016 Top Google Searches: Pokémon Go & iPhone 7 Searched The Most

April 26, 2017

Google lately released search trends for 2016 in nine categories from overall searches ranking to the most searched people and news trends.

In their most prestigious global searches 2016 list, Pokémon Go has been at the top following iPhone 7 and Donald Trump.

The American singer Prince’s sudden demise and craze of Powerball boosted their presence in search ranking and respectively got fourth and fifth position in the list. Read More

Bing Introduces New Campaign Creation Platform

April 16, 2017

Bing has now introduced a new campaign creation platform in order to provide best campaign setup and activation process for easier workflow of advertisers.

While going through campaign setup, you will get additional options that will make your task easy and eliminate the hassle of going back or remembering the things after the campaign creation. Their built-in performance estimation tool allows the campaigner to get settings from the outset.

The campaigner has to select their marketing goals while initializing the new campaign or importing the campaign from Google, or through file or keywords. Read More

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