If you give services that square measure complementary to those of another website, that’s an evident reason to collaborate and exchange links. Not competing with every other’s services is a very important facet of being joined to or not. This way, rending up or combining your activities under a single domain becomes an important SEO dilemma.
Single or Multiple Websites?
During the time that one among my shoppers had separate labels for his or her airline and their building web site, lots of competitors joined to them. Websites providing simply accommodations joined to the airline and price tag sites joined to the hotels, all relevant to constant destinations. Since they’ve combined those labels into one name/website they’ve lost links and it appears a lot of more durable to draw in new links from extremely relevant sites within the same business. As a result of all those sites understand them as a contestant, the link-building activities that when worked wonders have ceased to figure.
Another client has verified that adding niche websites for his or her separate activities has the other result. The most web site that provides all activities contains a ton less links than the new niche sites combined. For the keyword combination “winter sports” he holds multiple top-20 positions with separate sites for chain, sport holidays, snowboard courses, clothing, weather reports, and chalets. This dilemmas square measure therefore:
• Would the combined link value (migration through 301-redirects to a single site) get him a single, very strong number one position? Or is having multiple top-20 positions better than just one number one?
• Will that traffic convert worse on a broader domain? Or will it convert better thanks to cross-selling and a stronger brand?
• Will current link partners remove the link immediately when they discover that a niche site now redirects to a site with a competing service?
• Will these links also be removed when the client just links all niche sites together and keeps separate sites?
Choosing between multiple sites or a single one for the best conversion rates is very case-specific. In my experience I’ve seen effective examples both ways, but I have a small preference for one strong domain, optionally aided with smaller campaign sites.
The effort needed for high positions on competitive keywords is less complicated to yield with one sturdy domain that covers a large varies of topics. All the links you acquire for a lot of specific topics accumulate to a broader authority for the complete domain. Exploit the links on one sturdy domain is, however, a lot of more durable as a result of its seen as a contestant to everyone. Therefore are you able to acquire the links to a distinct segment web site and yield the combined link price on a stronger domain?
Linkable Niche Sites
For link-building purposes, your niche site should offer a service that complements a wide range of other sites. The best ones offer or compare lucrative offers for their niche, so pointing that out to your visitors creates goodwill for the linking website. The business shouldn’t be perceived as very lucrative, so no fee is requested in return for the promotion.
Attracting links from your direct competitors is very hard, but through an intermediate niche site you can acquire and redistribute their extremely relevant links. Creating a niche site just for this purpose is a deceitful, but very effective strategy. A comparison site for the niche service doesn’t require you to offer any unprofitable services yourself. This provides additional freedom to create anything that competitors would link to.
• To negotiate links from travel sites you can create a language course comparison website.
• Real estate sites increasingly link to companies that improve the energy efficiency of a house.
• Dating sites link to member discounts for events and romantic restaurants.
• Web shops will gladly link to a website offering specialty gift-wrappings.
• A clothing website can link to a gym, tailor, or great accessories to combine with their clothing.
• All fan clubs, community sites, and events need an official fan shop that they can seldom run themselves. Online gift shops can do that for them.
Anything can be complemented with an additional service. If your niche site complements many relevant websites, it becomes easy to negotiate links. If your regular website is the only one with regular links from your niche sites, it will outrank all your competitors.