Every digital marketer is aware how Google functions and provides rankings to websites. But what about the queries that have never been searched before?
In order to satisfy first-time queries, the search engine giant, Google does not fully rely on their existing search algorithms. As per the report from Bloomberg, Google uses an AI known as RankBrain to provide results for first-time search queries.
As per an estimate, 15% of search queries entered in Google each day are unique and RankBrain is used for finding the optimum answers to these queries.
One of the spokespersons of Google talked more about RankBrain, “For the past few months, a “very large fraction” of the millions of queries a second that people type into the company’s search engine have been interpreted by an artificial intelligence system, nicknamed RankBrain.”
What makes RankBrain different from the existing algorithm is its learning ability and efficacy at answering more ambiguous queries.
Elaborating on RankBrain’s abilities, the spokesperson stated, “If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.”
RankBrain is only one out of the hundreds of signals that are used for determining how search results appear, but being in continuous use, it has become the third-most important signal for displaying search engine ranking results.
According to a Bloomberg report that showcases the quote of an engineer, “Google’s RankBrain AI has become so integral to search that turning it off would be like de-indexing half of Wikipedia.”
Senior Vice President of Google search, Mr. Amit Singhal gave the green signal earlier this year to roll out RankBrain across all the search queries. While RankBrain operates autonomously, it is still being continuously monitored and updated with new data.