In today’s digitally driven world, establishing a strong online presence is vital for businesses of all sizes and industries. Whether you’re a small startup or a multinational corporation, having effective digital marketing strategies in place can significantly impact your success and growth. To help navigate the complex landscape of digital marketing, we’ve compiled a list of 10 essential strategies that every business should implement.

1. Search Engine Optimization (SEO):

SEO is the cornerstone of any digital marketing strategy. By optimizing your website and content for search engines, you can improve your visibility and rankings in search results. This leads to increased organic traffic and better chances of attracting potential customers.

2. Content Marketing:

Content is king in the digital realm. Producing high-quality, relevant content not only helps establish your brand as an authority in your industry but also attracts and engages your target audience. From blog posts and videos to infographics and e-books, diversify your content to cater to different preferences.

3. Social Media Marketing:

With billions of active users, social media platforms offer unparalleled opportunities for businesses to connect with their audience. Develop a strong social media strategy to engage followers, build brand awareness, and drive website traffic. Choose platforms that align with your target demographic and goals.

4. Email Marketing:

Despite the rise of new digital channels, email marketing remains one of the most effective ways to nurture leads and convert prospects into customers. Build an email list of subscribers and leverage automation tools to deliver personalized messages, promotions, and updates directly to their inbox.

5. Pay-Per-Click Advertising (PPC):

PPC advertising allows you to target specific keywords and demographics to reach potential customers on search engines and social media platforms. By paying only when users click on your ads, you can maximize your ROI and track the performance of your campaigns in real-time.

6. Conversion Rate Optimization (CRO):

CRO focuses on improving the user experience and optimizing your website to increase the percentage of visitors who take desired actions, such as making a purchase or filling out a contact form. Test different elements of your website, such as headlines, CTAs, and page layouts, to identify what resonates best with your audience.

7. Mobile Optimization:

With the majority of internet users accessing content on mobile devices, it’s essential to ensure that your website is mobile-friendly. Optimize your site’s design and functionality for smartphones and tablets to provide a seamless browsing experience and prevent potential customers from bouncing.

8. Video Marketing:

Video has become one of the most engaging forms of content online. Incorporate video into your marketing strategy to showcase your products or services, share customer testimonials, and provide valuable educational content. Platforms like YouTube, TikTok, and Instagram offer various opportunities to reach and engage your audience through video.

9. Local SEO:

If you have a physical location or serve customers in specific geographic areas, optimizing your online presence for local search is crucial. Claim your Google My Business listing, optimize your website for local keywords, and encourage customers to leave reviews to improve your visibility in local search results.

10. Analytics and Reporting:

Data-driven decision-making is essential for the success of any digital marketing campaign. Implement robust analytics tools to track key metrics, such as website traffic, conversion rates, and ROI. Use this data to gain insights into your audience’s behavior, identify areas for improvement, and refine your marketing strategies over time.

In conclusion, these 10 essential digital marketing strategies serve as the foundation for building a successful online presence and driving business growth. By implementing these strategies effectively, businesses can reach their target audience, generate leads, and ultimately increase revenue in today’s competitive digital landscape. At Profit by Search, we specialize in helping businesses navigate the complexities of digital marketing and achieve their goals. Contact us today to learn how we can elevate your digital strategy to the next level.

In the ever-evolving landscape of digital marketing, where the online success of businesses is often determined by strategic visibility, finding the right digital marketing services is paramount. In India, a burgeoning hub for online commerce and innovation, the demand for effective digital marketing has surged. This article explores the significance of digital marketing in India and sheds light on what makes a service stand out as the best in the business.

The Digital Revolution in India:

India has witnessed a digital revolution in recent years, with a substantial increase in internet penetration and smartphone usage. As businesses pivot towards online platforms, the competition for digital real estate has become more intense. This shift has given rise to the need for robust digital marketing strategies to ensure that businesses not only survive but thrive in the digital realm.

Understanding Digital Marketing Services:

Digital marketing encompasses a wide array of services, ranging from Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising to social media management and content marketing. The best digital marketing services in India are those that offer a comprehensive suite of solutions to address the diverse needs of businesses operating in this dynamic market.

Key Features of the Best Digital Marketing Services:

1. Tailored Strategies:
The digital marketing landscape in India is unique, and one-size-fits-all solutions often fall short. The best services tailor their strategies to the specific needs and nuances of the Indian market, ensuring that campaigns resonate with the target audience.

2. Multi-Channel Approach:
Effective digital marketing goes beyond a single channel. Whether it’s leveraging the power of search engines, social media platforms, or email marketing, the best services adopt a multi-channel approach to maximize reach and engagement.

3. Data-Driven Decision-Making:
In the digital realm, data is king. The best digital marketing services in India leverage data analytics to make informed decisions, refine strategies, and optimize campaigns for better performance.

4. Transparency and Reporting:
Transparency is a hallmark of trustworthy digital marketing services. The best agencies in India provide transparent reporting, keeping clients informed about the progress of their campaigns and the return on investment.

Navigating the Search for the Best Digital Marketing Services:

When seeking the best digital marketing services in India, it’s crucial to consider specific keywords that reflect the core aspects of digital marketing. These keywords not only serve as a guide but also indicate the areas of expertise that a service provider brings to the table.

1. SEO India:
Search Engine Optimization is the backbone of online visibility. “SEO India” is a key phrase that directs businesses to services specializing in optimizing online content for search engines, ensuring higher visibility in organic search results.

2. PPC Management India:
Pay-Per-Click advertising is a powerful tool for driving targeted traffic. “PPC Management India” leads businesses to services adept at creating and managing effective paid advertising campaigns tailored for the Indian market.

3. Social Media Marketing India:
Social media has become a ubiquitous part of the online experience. Services specializing in “Social Media Marketing India” excel in creating and implementing strategies that harness the power of social platforms to engage and convert audiences.

4. Content Marketing Services India:
Quality content is the foundation of digital marketing success. “Content Marketing Services India” points businesses toward services that excel in creating compelling, relevant, and shareable content to fuel online marketing efforts.

Conclusion: Elevate Your Digital Presence with the Best Services:

In the dynamic and competitive landscape of digital marketing in India, choosing the best services is pivotal for success. By focusing on keywords like “SEO India,” “PPC Management India,” “Social Media Marketing India,” and “Content Marketing Services India,” businesses can pinpoint services that align with their specific goals and navigate the digital landscape with confidence. As the digital revolution in India continues to unfold, partnering with the right digital marketing services can be the catalyst for sustained online success.

Introduction:

In the ever-evolving digital landscape, small and medium businesses (SMBs) face unique challenges when it comes to establishing a robust online presence. One powerful tool that can make a significant impact on their success is Search Engine Optimization (SEO). This blog post explores the vital role of SEO for SMBs in India, shedding light on the importance of SEO services and the role of a reliable SEO Company in India.

The Foundation of Online Visibility

Understanding SEO for SMBs

To comprehend the importance of SEO for SMBs, it’s essential to grasp the fundamentals. SEO is not just about ranking higher on search engine result pages; it’s about enhancing online visibility and reaching potential customers effectively. Small and medium businesses often operate on a local scale, making local SEO strategies particularly crucial.

Tailoring Strategies for Local Success

SEO India plays a pivotal role in tailoring strategies to the unique needs of businesses operating in this diverse and dynamic market. Optimizing for local search terms, leveraging Google My Business, and ensuring consistent NAP (Name, Address, Phone number) information across online platforms are essential steps for local SEO success.

Partnering with a Reputable SEO Company in India

The Impact of Professional SEO Services

While understanding the basics of SEO is important, the complexity of search engine algorithms and constant updates necessitate professional expertise. Collaborating with a reputable SEO company in India can provide SMBs with a competitive edge. These companies specialize in navigating the intricacies of SEO, implementing effective strategies that align with business goals.

Tailored Solutions for SMBs

An experienced SEO company in India understands the unique challenges faced by SMBs. They can craft personalized SEO solutions that accommodate budget constraints and specific business objectives. From keyword research to on-page optimization and link-building strategies, these companies play a crucial role in driving targeted traffic to SMB websites.

Unveiling the Potential: SEO Services in India

Comprehensive SEO Services

SEO Services in India encompass a wide range of activities designed to enhance online visibility and drive organic traffic. From keyword analysis and content optimization to technical SEO audits, these services are tailored to meet the diverse needs of SMBs. A comprehensive SEO strategy ensures that businesses are not only visible but also positioned as authoritative voices in their respective industries.

Adapting to Algorithm Changes

Search engine algorithms are constantly evolving, making it imperative for SMBs to stay ahead of the curve. Professional SEO services in India are well-versed in tracking algorithm changes and adapting strategies accordingly. This proactive approach ensures that SMBs maintain and improve their search rankings over time.

Conclusion:

In conclusion, the importance of SEO for small and medium businesses in India cannot be overstated. It is the linchpin that connects businesses with their target audience in a digital landscape. By embracing the expertise of SEO services and partnering with a reliable SEO company in India, SMBs can unlock their full online potential, driving growth, and establishing a strong and sustainable digital presence in a competitive market.

In the ever-evolving world of digital marketing, SEO (Search Engine Optimization) is a crucial pillar of success. Whether you’re an individual looking to sharpen your skills or a business searching for the right SEO expert, it’s essential to understand the top skills that make an SEO professional successful. In the context of SEO India, where the digital landscape is dynamic and competitive, having the right skills is even more critical. So, let’s dive into the top 10 skills an SEO expert should possess to thrive in this industry.

1. Keyword Research Expertise

SEO starts with keywords. An SEO expert should be adept at keyword research, identifying the terms and phrases that potential customers use to search for products or services. In SEO India, understanding the local language, regional terms, and cultural context is particularly important.

2. On-Page and Off-Page SEO Mastery

On-page and off-page SEO are two fundamental aspects of optimization. An SEO professional should excel in optimizing website content, meta tags, and structure (on-page), as well as building high-quality backlinks, social signals, and external factors (off-page).

3. Technical SEO Proficiency

An SEO expert should have a solid grasp of technical SEO, ensuring that a website is technically sound. This includes addressing issues like site speed, mobile-friendliness, schema markup, and more. In the context of SEO India, mobile optimization is increasingly critical given the widespread use of smartphones.

4. Content Creation and Optimization

Content is king in SEO. An SEO expert should not only create high-quality, engaging content but also know how to optimize it for search engines. Understanding user intent and crafting content that aligns with it is a skill that sets experts apart.

5. Data Analysis Skills

SEO is data-driven. A successful SEO professional should be skilled in using tools like Google Analytics and Google Search Console to analyze website performance. These skills help in making data-backed decisions for optimization.

6. Local SEO Knowledge

In SEO India, where many businesses cater to local markets, local SEO is crucial. An SEO expert should understand how to optimize a website for local searches, including managing Google My Business profiles and ensuring visibility in local search results.

7. Adaptability to Algorithm Changes

Search engine algorithms are ever-changing. An SEO expert should stay updated with these changes and adapt strategies accordingly. In the context of SEO India, it’s vital to understand how these changes affect the Indian market.

8. Competitor Analysis

Understanding what your competitors are doing can provide valuable insights. An SEO expert should be skilled in competitive analysis to identify opportunities and gaps in your SEO strategy.

9. Understanding User Experience (UX)

SEO isn’t just about keywords and rankings; it’s also about user experience. An SEO expert should know how to improve website design, navigation, and content presentation to enhance user experience, which can indirectly boost SEO.

10. Effective Communication

Last but not least, communication is essential. An SEO expert should be able to explain their strategies, results, and recommendations in a clear and understandable manner, whether it’s to clients, team members, or stakeholders.

How SEO Experts Benefit SEO India

In the context of SEO India, these skills take on even more significance. India is a diverse market with various languages, cultures, and regional preferences. A skilled SEO expert who understands the nuances of the Indian market can tailor strategies to resonate with the target audience effectively.

Here’s how having a top-notch SEO expert can benefit SEO services in India:

Localized Strategies: An SEO expert with local knowledge can develop strategies that align with the Indian context, catering to linguistic diversity and regional preferences.

Cultural Understanding: Understanding cultural nuances and the regional impact on user behavior is essential in a diverse country like India. A skilled SEO expert can tailor content and strategies accordingly.

Regional Keywords: Knowing which regional keywords are relevant and how to use them effectively can significantly boost local SEO efforts.

Mobile Optimization: India has a massive mobile user base. An SEO expert who understands mobile optimization can tap into this vast audience.

Local Business Promotion: For businesses targeting specific regions in India, local SEO expertise is invaluable. An SEO expert can help promote local businesses effectively.

Adaptation to Local Trends: Being aware of local trends and events can help SEO experts create timely and relevant content that resonates with the target audience.

In the world of SEO India, where the market is diverse and dynamic, having a skilled SEO expert on your side is a game-changer. They not only understand the global best practices but also have the insights to navigate the intricacies of the Indian digital landscape.

Wrapping It Up

SEO experts are the unsung heroes of the digital marketing world. Their skills and expertise can make a significant difference in the success of online businesses, particularly in a diverse and dynamic market like SEO India. As you look for SEO services in India or seek to enhance your own skills, keep these essential skills in mind. The ability to adapt, understand local nuances, and effectively communicate are keys to success in the ever-evolving world of SEO. Remember, a skilled SEO expert can take your digital presence to new heights in SEO India.

In the dynamic landscape of India’s digital realm, establishing a robust online presence is more critical than ever. To succeed in this endeavor, you need the expertise of a trusted SEO company in India, one that offers top-tier SEO services customized to your specific requirements. Look no further than Profit by Search, a renowned SEO firm and agency in India. Our comprehensive SEO and PPC management solutions are designed to propel your enterprise to the forefront of the digital world.

SEO Company India – Profit by Search:

Profit by Search isn’t just another SEO Company in India; we’re your strategic partner committed to driving your success. Our team of experts possesses a deep understanding of the Indian market and has the knowledge and experience to enhance your visibility and credibility in the online space. We employ cutting-edge SEO strategies to elevate your brand’s position and help you stand out in the crowded digital marketplace.

SEO Services India – A Comprehensive Approach:

Our SEO Services in India are all-encompassing. We provide a wide array of solutions, encompassing on-page optimization, off-page strategies, content marketing, and local SEO. By implementing these services, we ensure that your website secures a higher ranking on search engine results pages, making it more accessible to potential customers across India and beyond.

SEO Firm India – Customized Strategies:

As a distinguished SEO firm in India, Profit by Search takes pride in crafting tailored SEO strategies. We understand that one-size-fits-all solutions don’t cut it. Our experts work closely with you to comprehend your unique business objectives and then create a strategy that aligns perfectly with your needs.

SEO Agency India – Holistic Approach:

When it comes to SEO, it’s not just about keyword optimization. Our SEO agency in India offers a holistic approach, covering technical SEO, content creation, and backlink building. We focus on delivering tangible results, whether it’s increased organic traffic, higher leads, or improved brand visibility.

PPC Management India – Precision Advertising

Pay Per Click Management India – A Profitable Endeavor:

In addition to our SEO services, Profit by Search specializes in PPC Management in India. Pay-per-click advertising is a potent tool for driving immediate traffic and conversions. Our team of experts manages your ad campaigns with precision, ensuring that every rupee spent on advertising brings you valuable leads and a remarkable return on investment (ROI).

Why Choose Profit by Search?

– Proven Excellence: With a track record spanning over a decade, Profit by Search boasts a history of success in the digital marketing arena.
– Customized Solutions: We understand that every business is unique, and we offer tailor-made solutions to meet your specific requirements and objectives.
– Expertise: Our dedicated professionals are passionate about staying at the forefront of the latest SEO and PPC trends.
– Transparent Reporting: We provide regular reports and updates, so you’re always informed about the progress of your campaigns.
– Client-Centric Approach: Your satisfaction is our top priority. We work closely with you to ensure that your goals are achieved.

Conclusion

Are you ready to elevate your enterprise’s online presence in India and profit from search? Profit by Search is your ultimate destination for superior SEO and PPC management services. We have a history of helping businesses in India achieve remarkable results. Don’t let your competitors steal the spotlight. Contact us today to explore how we can craft a digital strategy that puts your brand in the limelight.

Visit Profit by Search now to discover how we can transform your enterprise’s digital strategy. The digital realm is waiting for your business to shine, and we’re here to make it happen. Seize this opportunity to take your online presence to the next level and truly profit by search.

Search engine optimization (SEO) is a critical element that can make or break a business’s online presence. In the vast landscape of SEO services, India has emerged as a global hub for companies that excel in this field. If you’re looking for the best SEO companies in India to boost your online visibility, you’re in the right place. In this blog, we’ll introduce you to the top 10 SEO companies in India, each specializing in delivering exemplary SEO services tailored to your needs.

1. WebFX India: Elevating SEO to New Heights

WebFX India is a leading SEO company in India, known for its exceptional expertise in the field. With a team of seasoned professionals, they employ cutting-edge strategies and techniques to enhance your online presence. Their results-driven approach and commitment to client satisfaction make them a standout choice for businesses seeking SEO services in India.

2. PageTraffic: A Pioneer in SEO Services India

PageTraffic has been a frontrunner in the SEO industry for years. Their commitment to delivering tangible results has earned them a reputation for excellence. With a strong focus on data-driven strategies, PageTraffic ensures your website ranks high on search engine results pages, making them a top choice for SEO services in India.

3. SEOValley Solutions: A Trusted Name in SEO Company India

SEOValley Solutions has a proven track record in providing top-notch SEO services in India. They combine technical expertise with creativity to create customized SEO strategies that yield remarkable results. Their dedication to client success sets them apart as a reputable SEO company in India.

4. Profit by Search: Maximizing SEO Services India

Profit by Search is a well-established SEO company in India that focuses on boosting clients’ ROI through effective SEO strategies. Their in-depth market analysis and competitive research set them apart as experts in SEO services in India.

5. eBrandz: Fueling SEO Company India with Innovation

eBrandz is an innovative SEO company in India that has consistently pushed the boundaries of SEO. Their creative and data-driven strategies help clients achieve significant online visibility. eBrandz’s commitment to staying ahead of the curve makes them a trusted choice for SEO services in India.

6. SEO Discovery: Elevating Your SEO India Experience

SEO Discovery is renowned for its dedication to delivering quality SEO services in India. Their team is well-versed in the intricacies of search engine algorithms, ensuring that your website ranks high and stays competitive. SEO Discovery is a reliable partner for enhancing your SEO company India.

7. Bruce Clay India: Setting SEO Standards in India

Bruce Clay India has a global reputation for setting high SEO standards. Their comprehensive approach to SEO services in India includes detailed site analysis, content optimization, and robust link-building strategies. Choosing Bruce Clay India guarantees a strong foothold in the SEO market.

8. Seotonic: The Pathway to SEO Success in India

Seotonic is an SEO company in India known for its result-oriented strategies. With a client-focused approach, they craft SEO services in India tailored to your unique business needs. Seotonic ensures that your online presence leaves a lasting impression.

4. Techmagnate: Crafting Success Stories in SEO India

Techmagnate has been a prominent player in the Indian SEO market. Their team of experts is well-versed in the latest SEO trends and uses this knowledge to propel businesses to the forefront of search engine results. With a client-centric approach, Techmagnate is a dependable choice for SEO services in India.

10. SAG IPL: A Blend of Creativity and SEO India

SAG IPL is a unique SEO company in India that combines creative solutions with technical expertise. They offer a wide range of SEO services in India, including website optimization, content creation, and social media management. SAG IPL is the go-to choice for businesses seeking a holistic SEO experience in India.

In conclusion, the demand for SEO services in India has grown exponentially, and these top 10 SEO companies are leading the way in providing innovative, effective, and client-centric solutions. Whether you’re looking to improve your website’s rankings, increase organic traffic, or enhance your online presence, the best SEO companies in India have got you covered. So, why wait? Connect with one of these top SEO experts in India and embark on a journey to digital success.

Google introduced RankBrain for around 15% of search queries in October 2015.

And, now Google is more confident about it and widely using RankBrain algorithm for every search query, which is directly impacting the rankings a lot.

The news evolved a few weeks earlier as a part of Steven Levy’s Backchannel story about Artificial Intelligence and machine learning efforts of Google. From the story, in account to RankBrain: Read More

Google lately released search trends for 2016 in nine categories from overall searches ranking to the most searched people and news trends.

In their most prestigious global searches 2016 list, Pokémon Go has been at the top following iPhone 7 and Donald Trump.

The American singer Prince’s sudden demise and craze of Powerball boosted their presence in search ranking and respectively got fourth and fifth position in the list. Read More

Search Engine Giant, Google made an announcement that they are working on a new format of text ads.

From past few months, Google has been removing text ads from the right rail of the search results on desktop, and now a new format – Dubbed Expanded Text Ads, featuring longer headlines, is being tested by them.

Extended headlines have become the norm

Presently, advertisers can extend headlines to include the first line of description copy, in case if that line ends with a punctuation mark. This feature was limited to ads that were served in the mainstream, but now with the end of the right side ads, Google can change the convention text ad formatting system wide.

One of the biggest differences in this test   is that now text ads will display a double headline and the full 70-character count of description copy. Here is a screen shot of before and after look of the new version of text ads which was soon deleted from twitter as it went viral amongst the advertisers.

Recently, Google announced that they are working on a new format of text ads. A few months back, search engine giant removed text ads from the right rail of the search results on desktop, and now the new format, Dubbed Expanded Text Ads, is being tested by them that will feature longer headlines.

Extended headlines have become the norm

Presently, advertisers can extend headlines to include the first line of description copy, in case if that line ends with a punctuation mark. This feature was limited to ads that were served in the mainstream, but now with the end of the right side ads, Google can change the convention text ad formatting system wide.

One of the biggest differences in this test   is that now text ads will display a double headline and the full 70-character count of description copy. Here is a screen shot of before and after look of the new version of text ads which was soon deleted from twitter as it went viral amongst the advertisers.

Display URL format changes

The other changes that Google has made with this test include the display URL formatting. Now advertisers will have the option to add on to two paths or directories to their domain name. In the above picture, it shows that the advertiser would have entered two paths as “/NewYorkCity” and “/Budget.”

As per the news, now in AdWords there will be a new field for the second headline, a single field for description copy, as well as new fields for the Display URL paths.

Closed Beta

Search engine giant, Google has yet not officially confirmed about the launch of this test, but one of their spokespersons told, “We regularly test different ad formats with the goal of providing useful information to users and driving even better results for advertisers. Beyond that, we don’t have anything to announce at this time.”

A few months back, Google announced the new upgrades for their iOS apps, which are especially designed to deliver a faster mobile experience.

As per search engine giant, they have sliced down the loading time of the apps and is rolling out AMP content on the Google iOS app with this update.

Talking more about this update, an article from the Google’s Inside Search Blog read, “Now news articles from a vast array of publishers will load instantly for your reading pleasure. Just look out for the lightning bolt and “AMP” next to articles in the “Top Stories” section of your search results and enjoy blazing-fast news.”

Besides faster experience, the Google’s iOS app will also get sports highlights within the Now Cards.

Google’s VP of product management, Tamar Yehoshua, wrote more about this update, “When you get a card with a sports highlights, just tap the play button and watch it right from the app.”

According to search engine giant, this update will save users a combined 6.5 million hours in the app this year.

According to Bing, it has become easier for the users to search movie titles and academic papers with lately introduced intelligent autocomplete feature, which analyzes the users natural language and provides interpretations based on it.

Bing has made an announcement that they are making improvements in their autocomplete technology for academic papers and movies queries.

According to Bing, their academic suggestion improvement was originally launched earlier this year, which was developed using technology designed by the Cognitive Services and Academic Search teams of Microsoft. “The feature allows users to explore the relationships between papers, authors, topics and publications through a large object graph,” said one of the representatives of Bing.

As per Bing, “There are many scenarios that the user can explore, for example:

• Find all papers by an author
• Find a paper written by particular co-authors
• Find a paper about a specific topic presented at a conference
• Suggest titles or authors

We have built on that foundation to provide more intelligent autocomplete functionality. The graph relationships are explored in real-time and the most relevant suggestions are generated for the user, even if Bing has never seen the query before.”

Bing says that they have built the updated automation technique that analyzes the natural language of the user and determine intent in real-time to put interpretations based on it.

Bing previous autocomplete suggestions was dependent on the past queries and searches of the users. Now their newly updated autocomplete feature for movies and academic papers provides suggestions even for the first time search. Bing says “This system can generate extensions to the query even if no user has ever typed them in before, allowing additional, never-seen-before suggestions to be generated.”

Over the last weekend, search engine giant, Google took manual action for outbound links that was associated with the warning Google gave a few weeks ago for bloggers exchanging links for free products and services.

On April 11, 2016, a report circulated over the web that Google sent outbound linking penalties to a huge number of webmasters past weekend. These penalties were directly linked with the warning that search engine giant gave a few weeks ago for bloggers who exchanged links for the free products and services.

Google asked bloggers to, “nofollow the link, if you decide to link to the company’s site, the company’s social media accounts, an online merchant’s page that sells the product, a review service’s page featuring reviews of the product or the company’s mobile app in an app store.”

After a few weeks of the announcement, Google took manual actions in typical Google style against those who regulated their guidelines.

Google’s John Mueller stated about the warning given by them in a few threads in their support forum. Individuals can now about the warning on https://webmasters.googleblog.com/2016/03/best-practices-for-bloggers-reviewing.html.

He further added, “In particular, if a post was made because of a free product (or free service, or just paid, etc.), then any links placed there because of that need to have a rel=nofollow attached to them. This includes links to the product itself, any sales pages (such as on Amazon), affiliate links, social media profiles, etc. that are associated with that post. Additionally, I imagine your readers would also appreciate it if those posts were labeled appropriately. Its fine to keep these kinds of posts up, sometimes there’s a lot of useful information in them! However, the links in those posts specifically need to be modified so that they don’t pass PageRank (by using the rel=nofollow).

Once these links are cleaned up appropriately, feel free to submit a reconsideration request, so that the webspam team can double-check and remove the manual action.”