This article is a good read for all the web savvy persons who are actually in the quest of making their website a profit
making and sales generation tool.
If you are really looking to:
Enhance the customer base from your existing traffic coming to your website?
Want to create your website more appealing to the visitors?
Increase the overall sales and Return on Investment?
Also there is the way to achieve the goal and the method is called Multivariate Testing.
As per Wikipedia- “Multivariate Testing is a process by which more than one component of a website may be tested in a live environment.
Multivariate testing is usually employed in order to ascertain which content or creative variation produces the best improvement in the defined goals of a website, whether that be user registrations or successful completion of a checkout process (that is, conversion rate).”
As we all know that no one likes to make presumptions regarding the website performance but unfortunately for many website the webmasters usually follow this approach when it comes to improving website performance.
I strongly recommend that if you want to test your website performance, then you must use tool like Google Website Optimizer. This tool helps a webmaster to gauze the exact performance of the website and what all small changes onto the website would enhance the overall performance of the website.
This tool is very much helpful and will tell you the exact pitfall of the website. Now no longer you have to make assumptions about what works on your site and what doesn’t. Even the smallest changes to your website can have a high impact on your website performance and overall usability.
If you are quite excited about your website to make it fruitful and result oriented website, you should pass your website through a phase of multivariate testing and then we will discuss how to increase your websites efficiency revenue and enquiries.