Individuals who manage Google Shopping campaigns will now get to experience a new bidding option in AdWords, many thanks to a new suite of automated bidding options added by Google. This new suite includes boosting clicks, leveraging enhanced CPC and optimizing for ROAS (Return on Ad Spend).

Boosting Clicks

If you care only about the clicks, rather than revenue, then this solution is for you! With the new bidding option, Google automatically adjusts the bid of your ad to drive more traffic. One can’t say it can be the best traffic, but surely you will experience a rise in the number of clicks. Though, many of the folks may not require this option, but it does exist now!

Enhanced CPC (ECPC)

Through this option the bid is raised, whenever the potential conversion needs to be obtained. Known as digital profiling, with ECPC selected, the bid can enhance up to 30%, as Google dynamically optimizes your bid.

Target ROAS

If you are a marketer who only cares about return on investment, then ROAS bidding is for you. Allowing revenue-driven dynamic bidding, ROAS is currently available only to a few number of advertisers, with a request form to be included.

Last month Google confirmed, saying that, Panda refresh has been started and it would take a few months for the update to roll out completely.

Last year, almost 10 months ago, on September 25, 2014, Panda 4.1 rolled out that affected 3-5% search queries of English language. The same year in October 2014, another Panda update was noticed, though not confirmed by Google, which showed small fluctuations in the Google’s search results.

But, after a halt of 10 months, Google is back with Panda 4.2 that has affected about 2-3% of the search queries, till now. Incredibly slow, even Google says that this update might take a long, almost months for its complete roll out. This slow update quite clearly shows that some of your web pages might not witness these changes immediately, but the changes will occur is sure.

Though the roll out is slow, but it’s confirm that a number of website owners that were penalized by the last Panda update, has a chance to get profited, if they had done all the possible changes required. In case, if you are in the penalized list of Google and have discovered no such changes, then don’t panic, the roll out is yet to complete and you may experience frequent changes in your organic rankings shortly.

This Panda roll out is not similar to the past ones, where the changes were quick and one can easily figure out the rise and drop down in the Google traffic easily.

Last week, Google’s John Mueller and webmasters had a chat on Google’s Hangouts where John was asked the reason for Google Panda 4.2 updating several times and being very slow than normal.

To this query, John stated, “This [Panda rollout] is actually pretty much a similar update to before. For technical reasons we are rolling it out a bit slower. It is not that we are trying to confuse people with this. It is really just for technical reasons. So, it is not that we are crawling slowly. We are crawling and indexing normal, and we are using that content as well to recognize higher quality and lower quality sites. But we are rolling out this information in a little bit more slower way, mostly for technical reasons. It is not like we are making this process slower by design, it is really an internal issue on our side.”

For years, Google has been continuously making changes and setting high standards for its search engine results, to enhance user experience. Violating the guidelines of Google can throw any business out of the league, so it’s necessary to remain updated and optimize website as per the Google’s standards. But, do you know that you can violate Google’s guidelines for years, get caught and reverse the penalty within a week?

Last month Google penalized its capital-funded company, Thumbtack for unnatural links. Though, it can be surprising, but what’s more surprising was that, this penalty was reversed within one week.

Many SEO’s and webmasters are still amazed and asking, how it is possible that Thumbtack get a penalty reversed that fast? Many stated that, on an average it takes several weeks to months for reversing Google’s penalty manually. While some suspected that Google may have given special treatment to Thumbtack, since they are funded by Google itself.

In context to this Google’s John Mueller said that there is no special treatment given to large sites, popular sites or sites Google funds. He further commented, “It is not the case that even the web spam team has this kind of background information on what kind of site it is, how big it is, who owns the site, who has invested in the site.”

He said that penalized websites that get manual actions can evolve out really very fast, if they do an excellent job of resolving unnatural links, further submitting a “great” reconsideration request. Talking about the reconsideration request, he commented, “A great reconsideration request is really to the point, where you tell us exactly what you’ve been doing, you give us information showing that you’ve completely cleaned up this issue.”

This shows that despite going against Google’s guidelines for years, if you eliminate unnatural links with necessary steps and fantastic manual actions, the penalty can be reversed in less than a week. As Google says, it doesn’t matter who you are and what you do, just remove all the bad links and submit a detailed reconsideration request, and get free of the penalty quickly.

Geography plays a crucial half in making made-to-order and targeted promoting campaigns, and journalist Wesley Young lays out ways that within which local search marketers will use geolocation to their advantage.

Here are 10 sensible tips for using geo-location information to reach your target audience.

1. Find A Venue Where Your Target Audience Will Have Specific Wants Or Needs
2. Exclude Locations Where Your Target Audience Will Not Be
3. Define A Radius By Distance Or Time Around Your Store Or An Area Of Interest
4. Adjust Your Bid On Ads To Prioritize Better Locations
5. Use Location-Specific Keywords For Paid Search Ads
6. Predict Your Audience By Geography
7. Discover Location Intent By Search History
8. Analyse Consumer Behaviour and Preference From Past Locations Visited
9. Use Location-Specific Landing Pages To Provide Relevant Content
10. Take Advantage Of Geographic Specific Events

To achieve top search engine optimisation results, it is important to be consistent in everything that you do. You need to devise an SEO campaign that will produce the results you need to put your business at the forefront of the competition.

 
Listed below are some high recommendations on a way to revitalize your programme optimization campaign and generate higher results:

 
1. Adopt a brand new Medium
There are such big amount of new on-line selling resources out there these days therefore, you ought to undoubtedly cash in by incorporating a minimum of one new medium into your SEO campaign. Spread your wings by creating an infographic every once in a while, recording a video or audio blog or even using a new social media platform. There are many ways to increase the attractiveness to a brand new target market and find higher programme optimization results. You simply have to be compelled to step outside of your temperature and assume creatively.

2. Keyword & Topic Rotations
It is straightforward to urge stuck during a rut once it involves manufacturing content and incorporating keywords into that content. However it is essential that you simply keep things recent so as to stop your site’s programme results from bit by bit dropping.
Rotate your topics on an everyday basis in order that you’re not continuation content. Also, rotate keywords in order that you’re augmenting your website’s optimization opportunities. Notice topics that you simply and your competitors haven’t however coated and rotate new keywords to make sure you progress high the ranking ladder.

3. Take on a Wider Authorship
Another way to widen your SEO success is to use a lot of authors to brighten up your content feed or raise a guest writer to contribute to your blog each currently and so. This might bring a recent perspective to a standard subject and is additionally excellent, thanks to usher in new readers. Attempt to notice some key players in your trade WHO are willing to contribute the occasional blog post. This may assist you to cross promote your content and increase your business’ authority within the industry.

Pro’s of Pinterest Marketing

•Easy to Use – The Pinterest web site is simple to use and navigate. The simplest Pinterest selling strategy for newcomers to the location is the creation of files accessible with simply a click on a pin and permitting users to share the pins they like on the marketer’s business profile.

•Generates Referral Traffic – A lot of referral traffic is generated by Pinterest than several major social networking sites.

•Content is Visual – Since Pinterest relies on photo-sharing, the simplest Pinterest selling strategy for sellers is to transfer an impressive quality image of their product or service. They ought to conjointly add their store’s information to the picture’s caption and promote the pin to different boards. Pinterest promise tips embody the suggestion of being organized along with your whole by your making a style which will categorise your merchandise into the boards. This can eliminate problem of shoppers to browse what you’re providing.

•Market Research – Pinterest will not solely provide you with opportunities for market exposure, however it will conjointly offer a platform for research to enhance your advertising ways. It permits you to move with regular Pinterest members. By seeing their pins and comments, you will learn various things that they are curious about. This data can assist you to develop a selling campaign which will target the exact demographics.

•Ideal for inventive Exposure – If you are in a business such as designing, interior styling, fashion style or different similar industries, you will realize that Pinterest is one of the best web site to exhibit your work on-line. For keeping your pins detected, you should keep your content and posts attention-getting, original and high in quality.

•SEO – A Pinterest promise tip includes associate degree awareness that Pinterest builds a keep link for each user post. The stored links are unit arriving links to your web site. One of the important thing is that it helps in raising the ranking of your programme.

•Women Users – Its been said that 65% of Pinterest users are ladies and 85% of Pinterest traffic are driven by ladies. Therefore, if your business shoppers are ladies, Pinterest may be a wonderful way to reach your potential customers.

Con’s of Pinterest selling.

•Copyright problems – There is copyright problems that are caused by several users pinning and re-pinning pictures owned by others. Some legal bloggers have sent considerations for these potential copyright problems.

•Large Number of Women Users – If your interest area unit are guys like power tools or soccer, you most likely will not realize several pictures to your feeling on Pinterest. If your demographic target is not ladies, you will not achieve success with Pinterest selling.

•Not Business directed – Being repeatedly fastened might not facilitate your business selling even though the pin goes infective agent. The link to your site is lost through the recurrent re-pinning method and a lot of traffic won’t be drawn to your business site. Also, the main focus on Pinterest is commonly on modus vivendi content with things like recipes, home décor and fashion.

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