Knowledge Base

Markup for Managing Local Business Data being tested by Google for Knowledge Panel

December 31, 2015

Google is currently testing the new schema to markup local business data for updating the local information of any business.

Search engine giant, Google recently announced that they are adding a new structured markup page that will help businesses in providing local business data to Google.

Google presented the document about these changes and wrote “We are currently piloting this feature with a restricted set of initial data providers. We hope to soon open up the feature so any provider who implements spec-compliant markup is eligible to participate.”

Though being in testing phase, the benefit of this new schema is that now businesses can easily markup their web pages and can efficiently communicate these updates to their local business data to Google. These changes by search engine giant can make the process simpler for both Google as well as local businesses in showing more accurate and real-time data in the Google local knowledge panel that shows up in the search results.

What’s more interesting is that Google released the Google My Business API last week that aimed at making the task simpler for the businesses to send updated local business information in a programmatic manner to Google.

This new schema is far different as in this the markup is added directly to the website. When Googlebot crawls the site and notices the markup, the latest data found can be used by Google to update the local business data.

Although the update is yet not out for public, but you can likely start adding this markup to your own site.

Google stated AMP would come to Google Search “Early Next Year”

December 4, 2015

Still in the process, AMP pages are all set to see their public debut in Google search in early 2016.

Google has recently announced that “soon in the upcoming year” it is planning to support fast-loading AMP within Google search.

AMP implies Accelerated Mobile Pages, which is a project that is backed by Google and has gained huge support from publishers, platforms like Twitter, analytics tools and  even from advertising networks and platforms.

Google has recently introduced a specialized version of Google search to check how AMP pages work. But, now Google is saying that the main thing  would be coming to regular Google searches soon in the year 2016. From a post that the company made today:

Google will be starting to send traffic to your AMP pages in Google Search in the start of the coming year 2016 and they are also planning to share more details related to timings very soon.

Meanwhile, the AMP Project invites everyone from all over the globe to take part in the discussion on GitHub, and also inspires you to begin experimenting with building AMP pages as soon as possible.

AdWords Cross-Device Conversions now available For Bid Strategies in Conversions Column

November 2, 2015

Google AdWords brings cross-device conversions into conversions column. Now, they are no longer separated from single-device and single-browser conversion counts used for reporting and bid automation.

Search engine giant, Google has recently included cross-device conversions into their Conversions column in AdWords. Now the cross-device conversion data will be available at the keyword level, which can be used for informing conversion-based bid strategies. These conversions are used for measuring transactions started on one device or browser and terminated on another.

A reminder: From the middle of this month, the Conversions column will only include conversion actions that digital marketers have selected for optimization.  With Google’s previous update, the “estimated” was dropped from cross-device conversions. The previous as well as current changes show that Google is widely accepting and has confidence in the numbers behind cross-device conversions since they first launched it in 2013.

Steps for setting-up cross-device conversions for automated bidding

For seeing cross-device conversions as a conversion signal in automated bidding strategies, users need to enable it in Google AdWords.

The first step involves navigating to Conversions under the Tools tab of AdWords UI and clicking on settings. Make sure that the Conversion bid metric is set to “Conversions”, instead of “Converted Clicks”. Setting up conversions is essential, since cross-device conversions are not counted with Converted Clicks metric.

In the next step, simply check the box below the conversion bid metric setting for including cross-device conversions in the Conversions column. This will enable the cross-device conversion data and will inform about any conversion-based bid strategy.

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Cross-device conversions are available in Search, Display as well as Shopping campaigns. This update is live and can be seen by the advertisers in their Google AdWords account.

An AI ‘RankBrain’ used by Google for answering first time queries

October 29, 2015

Every digital marketer is aware how Google functions and provides rankings to websites. But what about the queries that have never been searched before?

In order to satisfy first-time queries, the search engine giant, Google does not fully rely on their existing search algorithms. As per the report from Bloomberg, Google uses an AI known as RankBrain to provide results for first-time search queries.

As per an estimate, 15% of search queries entered in Google each day are unique and RankBrain is used for finding the optimum answers to these queries.

One of the spokespersons of Google talked more about RankBrain, “For the past few months, a “very large fraction” of the millions of queries a second that people type into the company’s search engine have been interpreted by an artificial intelligence system, nicknamed RankBrain.”

What makes RankBrain different from the existing algorithm is its learning ability and efficacy at answering more ambiguous queries.

Elaborating on RankBrain’s abilities, the spokesperson stated, “If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.”

RankBrain is only one out of the hundreds of signals that are used for determining how search results appear, but being in continuous use, it has become the third-most important signal for displaying search engine ranking results.

According to a Bloomberg report that showcases the quote of an engineer, “Google’s RankBrain AI has become so integral to search that turning it off would be like de-indexing half of Wikipedia.”

Senior Vice President of Google search, Mr. Amit Singhal gave the green signal earlier this year to roll out RankBrain across all the search queries. While RankBrain operates autonomously, it is still being continuously monitored and updated with new data.

Voice Search in Google Apps becomes 300 Milliseconds Faster

October 1, 2015

Search engine giant, Google stated that their voice search is getting better and faster. Last week, Google announced the addition of its new computational models to its app. As per Google, these models are more accurate, have improved voice accuracy and are faster to respond to search query models.

An anonymous spokesperson stated that the Google Voice search in Google app has increasingly become 300 milliseconds faster. Depending on their device, for some folks, this new featured app will feel as much as 500 milliseconds faster.

The Google’s blog post has all the specific details regarding the efficiency of voice search becoming faster and more accurate. Talking about the new add-on features, Google stated that they used Connectionist Temporal Classification and sequence discriminative training techniques for improving the “neural network acoustic models.” Further briefing, Google stated, “They are extensions to the recurrent neural networks that make voice search on Google more accurate, especially in noisy environments, and they are blazingly fast!”

Though Google didn’t represent the metrics on the accuracy enhancements, but according to them the Google app is much more accurate and faster, based on the above described models.

The Drag-And-Drop Report Editor: A new feature added to Google AdWords

September 14, 2015

Last week, Google rolled out its new feature, the Drag-And-Drop Report Editor for AdWords that will be incorporated over the next few months into all AdWords accounts.

This new feature is welcomed by all those promoters who like to have pivot tables in Excel, instead of repeatedly extracting data even to make a small tweak in a report.

But for those who are less familiar about Excel and its features, the pivot tables can prove to be a powerful method of organizing the rows of the data. Once this Drag-And-Drop Reporter Editor is added to your account, Google will guide you through the procedure of creating your first report, the first time you click on the Reports tab.

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The three great features of this reporting update as shared by Jason Tabeling, partners at Rosetta, are as follows:

1. The Ability to Change Data Inputs Quickly

Once you pull a report into the Excel and you realize that the data doesn’t match the answer to your question, you go back and pull a different set. But each time you pull down a report, you need to recreate the pivot table, but with this feature you can alter data inputs, date ranges, and so on easily and very quickly.

2. Filter Functionality

Quite often when you need to view the report layer by layer, through filter feature you can pull specific keywords or ad group level details and then dive in.

3. Graphs

Data has no value until it is not sketched into a pretty graph. But Drag-And-Drop Report Editor feature does a nice job by representing data on basic charts as well as graphs. It allows you to visualize the data easily and quickly, besides allowing you to pull data into the presentation that includes schedules and email reports.

Three things to be expected from Google in its future releases:

1. The Ability to Create Formulas

Having the ability of creating custom metrics can be valuable for the individuals. Just like, to evaluate true ad effectiveness, one can measure the CTR conversion rate.

2. Report Editor Functionality Across Accounts in the My Client Center (MCC)

To meet varying demands of the clients, individuals need to create a benchmark report. But for preparing the report one needs to pull the data from multiple clients. This process can be facilitated by using some of the features from the Report Editor in the MCC.

3. Groupings

Great way to quickly pull altogether different dates and branded terms versus non-branded terms. If individual only wants to see quarters, then they can expand the data into different sets of quarters and can see the monthly views.

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Google upgrades Google Shopping with Full Suite of Automated Bidding Options

August 20, 2015

Individuals who manage Google Shopping campaigns will now get to experience a new bidding option in AdWords, many thanks to a new suite of automated bidding options added by Google. This new suite includes boosting clicks, leveraging enhanced CPC and optimizing for ROAS (Return on Ad Spend).

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Boosting Clicks

If you care only about the clicks, rather than revenue, then this solution is for you! With the new bidding option, Google automatically adjusts the bid of your ad to drive more traffic. One can’t say it can be the best traffic, but surely you will experience a rise in the number of clicks. Though, many of the folks may not require this option, but it does exist now!

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Enhanced CPC (ECPC)

Through this option the bid is raised, whenever the potential conversion needs to be obtained. Known as digital profiling, with ECPC selected, the bid can enhance up to 30%, as Google dynamically optimizes your bid.

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Target ROAS

If you are a marketer who only cares about return on investment, then ROAS bidding is for you. Allowing revenue-driven dynamic bidding, ROAS is currently available only to a few number of advertisers, with a request form to be included.

Slow Roll Out of Google Panda 4.2

August 6, 2015

Last month Google confirmed, saying that, Panda refresh has been started and it would take a few months for the update to roll out completely.

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Last year, almost 10 months ago, on September 25, 2014, Panda 4.1 rolled out that affected 3-5% search queries of English language. The same year in October 2014, another Panda update was noticed, though not confirmed by Google, which showed small fluctuations in the Google’s search results.

But, after a halt of 10 months, Google is back with Panda 4.2 that has affected about 2-3% of the search queries, till now. Incredibly slow, even Google says that this update might take a long, almost months for its complete roll out. This slow update quite clearly shows that some of your web pages might not witness these changes immediately, but the changes will occur is sure.

Though the roll out is slow, but it’s confirm that a number of website owners that were penalized by the last Panda update, has a chance to get profited, if they had done all the possible changes required. In case, if you are in the penalized list of Google and have discovered no such changes, then don’t panic, the roll out is yet to complete and you may experience frequent changes in your organic rankings shortly.

This Panda roll out is not similar to the past ones, where the changes were quick and one can easily figure out the rise and drop down in the Google traffic easily.

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Last week, Google’s John Mueller and webmasters had a chat on Google’s Hangouts where John was asked the reason for Google Panda 4.2 updating several times and being very slow than normal.

To this query, John stated, “This [Panda rollout] is actually pretty much a similar update to before. For technical reasons we are rolling it out a bit slower. It is not that we are trying to confuse people with this. It is really just for technical reasons. So, it is not that we are crawling slowly. We are crawling and indexing normal, and we are using that content as well to recognize higher quality and lower quality sites. But we are rolling out this information in a little bit more slower way, mostly for technical reasons. It is not like we are making this process slower by design, it is really an internal issue on our side.”

Write a great reconsideration and get free from Google penalty

July 7, 2015

For years, Google has been continuously making changes and setting high standards for its search engine results, to enhance user experience. Violating the guidelines of Google can throw any business out of the league, so it’s necessary to remain updated and optimize website as per the Google’s standards. But, do you know that you can violate Google’s guidelines for years, get caught and reverse the penalty within a week?

Last month Google penalized its capital-funded company, Thumbtack for unnatural links. Though, it can be surprising, but what’s more surprising was that, this penalty was reversed within one week.

Many SEO’s and webmasters are still amazed and asking, how it is possible that Thumbtack get a penalty reversed that fast? Many stated that, on an average it takes several weeks to months for reversing Google’s penalty manually. While some suspected that Google may have given special treatment to Thumbtack, since they are funded by Google itself.

In context to this Google’s John Mueller said that there is no special treatment given to large sites, popular sites or sites Google funds. He further commented, “It is not the case that even the web spam team has this kind of background information on what kind of site it is, how big it is, who owns the site, who has invested in the site.”

He said that penalized websites that get manual actions can evolve out really very fast, if they do an excellent job of resolving unnatural links, further submitting a “great” reconsideration request. Talking about the reconsideration request, he commented, “A great reconsideration request is really to the point, where you tell us exactly what you’ve been doing, you give us information showing that you’ve completely cleaned up this issue.”

This shows that despite going against Google’s guidelines for years, if you eliminate unnatural links with necessary steps and fantastic manual actions, the penalty can be reversed in less than a week. As Google says, it doesn’t matter who you are and what you do, just remove all the bad links and submit a detailed reconsideration request, and get free of the penalty quickly.

10 Sensible Tips for Using Geo-Location to Reach Your Target Audience

April 1, 2015

Geography plays a crucial half in making made-to-order and targeted promoting campaigns, and journalist Wesley Young lays out ways that within which local search marketers will use geolocation to their advantage.

Here are 10 sensible tips for using geo-location information to reach your target audience.

1. Find A Venue Where Your Target Audience Will Have Specific Wants Or Needs
2. Exclude Locations Where Your Target Audience Will Not Be
3. Define A Radius By Distance Or Time Around Your Store Or An Area Of Interest
4. Adjust Your Bid On Ads To Prioritize Better Locations
5. Use Location-Specific Keywords For Paid Search Ads
6. Predict Your Audience By Geography
7. Discover Location Intent By Search History
8. Analyse Consumer Behaviour and Preference From Past Locations Visited
9. Use Location-Specific Landing Pages To Provide Relevant Content
10. Take Advantage Of Geographic Specific Events

How to Revitalise Your SEO Campaign

March 5, 2015

To achieve top search engine optimisation results, it is important to be consistent in everything that you do. You need to devise an SEO campaign that will produce the results you need to put your business at the forefront of the competition.

 
Listed below are some high recommendations on a way to revitalize your programme optimization campaign and generate higher results:

 
1. Adopt a brand new Medium
There are such big amount of new on-line selling resources out there these days therefore, you ought to undoubtedly cash in by incorporating a minimum of one new medium into your SEO campaign. Spread your wings by creating an infographic every once in a while, recording a video or audio blog or even using a new social media platform. There are many ways to increase the attractiveness to a brand new target market and find higher programme optimization results. You simply have to be compelled to step outside of your temperature and assume creatively.

2. Keyword & Topic Rotations
It is straightforward to urge stuck during a rut once it involves manufacturing content and incorporating keywords into that content. However it is essential that you simply keep things recent so as to stop your site’s programme results from bit by bit dropping.
Rotate your topics on an everyday basis in order that you’re not continuation content. Also, rotate keywords in order that you’re augmenting your website’s optimization opportunities. Notice topics that you simply and your competitors haven’t however coated and rotate new keywords to make sure you progress high the ranking ladder.

3. Take on a Wider Authorship
Another way to widen your SEO success is to use a lot of authors to brighten up your content feed or raise a guest writer to contribute to your blog each currently and so. This might bring a recent perspective to a standard subject and is additionally excellent, thanks to usher in new readers. Attempt to notice some key players in your trade WHO are willing to contribute the occasional blog post. This may assist you to cross promote your content and increase your business’ authority within the industry.

Pro’s and Con’s of Pinterest Marketing in 2015

February 19, 2015

Pro’s of Pinterest Marketing

Easy to Use – The Pinterest web site is simple to use and navigate. The simplest Pinterest selling strategy for newcomers to the location is the creation of files accessible with simply a click on a pin and permitting users to share the pins they like on the marketer’s business profile.

Generates Referral Traffic – A lot of referral traffic is generated by Pinterest than several major social networking sites.

Content is Visual – Since Pinterest relies on photo-sharing, the simplest Pinterest selling strategy for sellers is to transfer an impressive quality image of their product or service. They ought to conjointly add their store’s information to the picture’s caption and promote the pin to different boards. Pinterest promise tips embody the suggestion of being organized along with your whole by your making a style which will categorise your merchandise into the boards. This can eliminate problem of shoppers to browse what you’re providing.

Market Research – Pinterest will not solely provide you with opportunities for market exposure, however it will conjointly offer a platform for research to enhance your advertising ways. It permits you to move with regular Pinterest members. By seeing their pins and comments, you will learn various things that they are curious about. This data can assist you to develop a selling campaign which will target the exact demographics.

Ideal for inventive Exposure – If you are in a business such as designing, interior styling, fashion style or different similar industries, you will realize that Pinterest is one of the best web site to exhibit your work on-line. For keeping your pins detected, you should keep your content and posts attention-getting, original and high in quality.

SEO – A Pinterest promise tip includes associate degree awareness that Pinterest builds a keep link for each user post. The stored links are unit arriving links to your web site. One of the important thing is that it helps in raising the ranking of your programme.

Women Users – Its been said that 65% of Pinterest users are ladies and 85% of Pinterest traffic are driven by ladies. Therefore, if your business shoppers are ladies, Pinterest may be a wonderful way to reach your potential customers.

Con’s of Pinterest selling.

Copyright problems – There is copyright problems that are caused by several users pinning and re-pinning pictures owned by others. Some legal bloggers have sent considerations for these potential copyright problems.

Large Number of Women Users – If your interest area unit are guys like power tools or soccer, you most likely will not realize several pictures to your feeling on Pinterest. If your demographic target is not ladies, you will not achieve success with Pinterest selling.

Not Business directed – Being repeatedly fastened might not facilitate your business selling even though the pin goes infective agent. The link to your site is lost through the recurrent re-pinning method and a lot of traffic won’t be drawn to your business site. Also, the main focus on Pinterest is commonly on modus vivendi content with things like recipes, home décor and fashion.

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