profitbysearch

There is a considerable difference in SEO (Search Engine Optimization) for E-Commerce sites as opposed to optimizing for traditional static websites.

There are still people on the web that make money through actual monetary transactions, not merely advertising. Yes, I am talking about an ecommerce website. Don’t panic, If you have an ecommerce site – where you sell your own products, sell products as an affiliate or a reseller site that is set up as an online selling store – you might be scratching your head trying to find ways to properly optimize it. We all know and experts says you that Content Is King! but its not always easy to target visitors with content ideas for an online store. Now Google uses a majority of the market trends today, a great deal of the optimizing work we always do involves matching Googles algorithm and keep trying to get a better ranking in Google.

Here are simple ways to optimize an online store or ecommerce site, even if you sell a common product. Use these steps to get better search engine rankings, more links and more traffic…

1. First, you want to make sure that each page of your online store is properly optimized. There may many reason that your contains good products but nonsense for visitors. Optimize your dynamic product URL to Static one, by the dynamic nature of the E-commerce website the URL seem in the browser nonsense, especially it has a path id and randomly generated session ID.
   
   For Example: www.domain.com/index.php?sessionid=1234

   Use keywords in the URL, and at the same stage you should consider a page for each individual product in your store so that you can take advantage of longtail keyword phrases.

2. E-commerce website should always use this feature, that make cross-reference related items between individual product pages. You might mention accessories, or even similar products with relevant landing page. This adds relevant content to each page, and also creates healthy internal linking with in your site.
3. As we know content is king, For unique content, start with your product descriptions and maintain keyword density for your targeted keywords.
   Even if it is a common product or using selling online products from affiliate system, then must re-word the descriptions so that they are unique as possible. Add as much detail about the product as you can, add product keywords in Metas also.
4. Keep in mind that on-page optimization is only a small part of the equation. Quality inbound links to each page of your site will carry even more weight with the search engines.
   The goal is to get links. Of course, its harder to get links to sales pages than it is to get links to quality content – so your job becomes adding something link-worthy to your ecommerce site…
5. Must add the quality content to your online store that will help your visitors make their buying decision. Get creative, If you sell clothings, you can write a checklist for the products they will need for their shopping trip. If you sell car parts you can publish how-to tips related with fitting.Of course, its always best to let your target market tell you exactly what they want to read. Use WordTracker to research longtail keyword phrases in your niche. Often these 4-5 word phrases that are being searched will generate great ideas for content that you can add to your website.
6. Product Reviews make for great content on an ecommerce site, and they also attract potential buyers. Use Social Q&A sites such as MyLot.com, Yahoo Answers and Askville.com to request reviews. You can post a casual query and ask for user experience & feedback (noting that you may reprint their answers on your-ecommerce-site.com).

Another option is to post a classified ad on Craigslist.org and offer a small fee for stories/reviews.

Need help optimizing your ecommerce website? Contact SEO India Company, Profit By Search.