Your Twitter followers can attach incredible value to your Tweet and allow that 140 character microblog post to appear prominently in Google’s real-time search results.
Last month, Google rolled out real-time search technology to include Twitter “tweets” and other real-time search related sources. And after “tweets” caused some incidents of traffic jams, the search engine giant came up with slight changes in algorithm to keep the search results more relevant.
Aside of news and other resources, tweets have garnered particular attention of Google to list in real time search results and the leading search engine uses the same strategy to ranks the tweets that it uses for Page Rank technology. As per the Google’s Page Rank technology the more web pages link to a page the more value the page gathers. Same applies to the mainstay of real time search results – Twitter tweets. The more followers you have the more important and relevant your tweet becomes so it features strongly in real time search results of Google.
As per Googler Amit Singhal when a lot of people follow you on Twitter and then you follow someone, your tweet deemed valuable as your followers are themselves followed widely. It’s like a popularity contest, he added. As you follow another user, the quality of the followed user goes up as well.
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