Google upgrades Google Shopping with Full Suite of Automated Bidding Options

Individuals who manage Google Shopping campaigns will now get to experience a new bidding option in AdWords, many thanks to a new suite of automated bidding options added by Google. This new suite includes boosting clicks, leveraging enhanced CPC and optimizing for ROAS (Return on Ad Spend).

1

Boosting Clicks

If you care only about the clicks, rather than revenue, then this solution is for you! With the new bidding option, Google automatically adjusts the bid of your ad to drive more traffic. One can’t say it can be the best traffic, but surely you will experience a rise in the number of clicks. Though, many of the folks may not require this option, but it does exist now!

2

Enhanced CPC (ECPC)

Through this option the bid is raised, whenever the potential conversion needs to be obtained. Known as digital profiling, with ECPC selected, the bid can enhance up to 30%, as Google dynamically optimizes your bid.

3

Target ROAS

If you are a marketer who only cares about return on investment, then ROAS bidding is for you. Allowing revenue-driven dynamic bidding, ROAS is currently available only to a few number of advertisers, with a request form to be included.

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