With the launch of the Darice wholesale crafts catalog, ProfitBySearch set out to gain as many high rankings as possible for Darice. Even though its web site was new to the search engines, ProfitBySearch quickly researched thousands of potential keywords and collaborated with Darice to identify the search terms that would best promote the company and its product mix. The strategy didn't stop with a handful of possible phrases and pages -- ProfitBySearch and its SEO experts developed hundreds of search phrases for strategic implementation phases spread over dozens of pages. Traffic has skyrocketed. Darice, established in 1954, is found in the Top 10 for many terms over all of the major search engines.

Kent State University, with an enrollment of more than 23,000 students, developed a search engine optimization strategy with ProfitBySearch. The activity - including keyword research and placement - helped the university achieve many diverse rankings among Google, AOL, MSN and Yahoo!. ProfitBySearch search engine optimization service, continually looks for the best ways to showcase the strategic search terms in the title, META data and visible text.