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Pay Per Click
Management Case Studies |
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| Narulastationery.com |
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Company
Description. |
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Narulastationery.com
is an online stationery retailer offering competitive
prices and top-quality customer service. |
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Goals |
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Narula’s
wanted to increase sales in several key products as well
as attract new visitors to the site while maintaining
a low cost-per-acquisition. |
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ProfitBySearch's
Solution |
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ProfitBySearch
initiated a Pay-Per-Click campaign targeting Narula’s
most profitable products. By using the product names as
keywords and linking directly to those products, we were
able to minimize the cost-per-acquisition and increase
sales. By further tracking the campaign through Google's
Analytics, we were able to optimize the campaign to include
only the most profitable keywords for the most profitable
products. |
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Results |
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Narula’s
have achieved a customer acquisition cost of less than
half of its average net profit per order. These customers
set up user accounts as well, allowing Narula’s
to contact them with future offers and encouraging them
to order from Narula’s again in the future. |
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| Rkengineersindia.com
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Company
Description. |
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Rkengineersindia.com
is India’s leading Manufacturers of Ferrous and
Nonferrous Precision Investment Castings. |
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Goals |
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Rkengineers’s
Wanted targeted enquiries of companies, who would be interested
in buying their services primarily from Asia, Europe,
& North America. |
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ProfitBySearch's
Solution |
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ProfitBySearch
initiated Pay-Per-Click campaigns on all the major Search
Engines like Google, Yahhoo, Msn, & Miva targeting
the generic, service specific & competitor Keywords/key
phrases. Enquiry forms were embedded in all the key pages
of website, and targeted traffic was driven to these key
pages. We used Urchin Analytics to track the web stats
with help of which we were able to optimize the campaign
to include only the most profitable keywords. |
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Results |
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Within a
three month time frame, ProfitBysearch started delivering
200 targeted leads per month and increased traffic by
almost 200%. As told by the Manufacturer Conversion rate
for these leads are in range of 6-7% which is very high
considering the Target Audience is a niche. |
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