Knowledge Base

SEO for Small and Medium Businesses

Boosting Business Growth: The Crucial Role of SEO for Small and Medium Businesses (SMBs) in India

November 17, 2023

 

Introduction:

 

In the ever-evolving digital landscape, small and medium businesses (SMBs) face unique challenges when it comes to establishing a robust online presence. One powerful tool that can make a significant impact on their success is Search Engine Optimization (SEO). This blog post explores the vital role of SEO for SMBs in India, shedding light on the importance of SEO services and the role of a reliable SEO Company in India.

The Foundation of Online Visibility

Understanding SEO for SMBs

To comprehend the importance of SEO for SMBs, it’s essential to grasp the fundamentals. SEO is not just about ranking higher on search engine result pages; it’s about enhancing online visibility and reaching potential customers effectively. Small and medium businesses often operate on a local scale, making local SEO strategies particularly crucial.

Tailoring Strategies for Local Success

SEO India plays a pivotal role in tailoring strategies to the unique needs of businesses operating in this diverse and dynamic market. Optimizing for local search terms, leveraging Google My Business, and ensuring consistent NAP (Name, Address, Phone number) information across online platforms are essential steps for local SEO success.

Partnering with a Reputable SEO Company in India

The Impact of Professional SEO Services

While understanding the basics of SEO is important, the complexity of search engine algorithms and constant updates necessitate professional expertise. Collaborating with a reputable SEO company in India can provide SMBs with a competitive edge. These companies specialize in navigating the intricacies of SEO, implementing effective strategies that align with business goals.

Tailored Solutions for SMBs

An experienced SEO company in India understands the unique challenges faced by SMBs. They can craft personalized SEO solutions that accommodate budget constraints and specific business objectives. From keyword research to on-page optimization and link-building strategies, these companies play a crucial role in driving targeted traffic to SMB websites.

Unveiling the Potential: SEO Services in India

Comprehensive SEO Services

SEO Services in India encompass a wide range of activities designed to enhance online visibility and drive organic traffic. From keyword analysis and content optimization to technical SEO audits, these services are tailored to meet the diverse needs of SMBs. A comprehensive SEO strategy ensures that businesses are not only visible but also positioned as authoritative voices in their respective industries.

Adapting to Algorithm Changes

Search engine algorithms are constantly evolving, making it imperative for SMBs to stay ahead of the curve. Professional SEO services in India are well-versed in tracking algorithm changes and adapting strategies accordingly. This proactive approach ensures that SMBs maintain and improve their search rankings over time.

Conclusion:

In conclusion, the importance of SEO for small and medium businesses in India cannot be overstated. It is the linchpin that connects businesses with their target audience in a digital landscape. By embracing the expertise of SEO services and partnering with a reliable SEO company in India, SMBs can unlock their full online potential, driving growth, and establishing a strong and sustainable digital presence in a competitive market.

Navigating the Web: A Detailed Guide to “Search Google or Type a URL”

November 14, 2023

In today’s digital age, the ability to navigate the web effectively is an essential skill for anyone who wants to stay informed, connected, and productive. Whether you’re a seasoned internet user or a beginner just starting out, understanding the difference between Search Google or Type a URL is crucial for accessing the information you need quickly and efficiently.

Understanding the Distinction between Google Search and URL Typing

The terms “search Google” and “type a URL” are often used interchangeably, but they represent distinct methods of accessing information on the internet.

Searching Google

When you search Google, you are essentially asking a question or seeking general information on a topic. Google’s search engine utilizes a vast index of websites and other online resources to provide you with a list of relevant results. This method is ideal when you don’t know the exact website you want to visit or when you’re exploring a broad topic.

Typing a URL

On the other hand, typing a URL (Uniform Resource Locator) involves directly entering the address of a specific website into your web browser’s address bar. This method is more direct and efficient when you already know the exact website you want to access.

When to Use Search Google

Here are some situations when it’s more appropriate to search Google:

  • Gathering general information on a topic: Use Google to research a topic, find news articles, or discover new websites related to your interests.

  • Exploring different perspectives: Google’s search results provide a variety of viewpoints, allowing you to compare and contrast different sources.

  • Identifying relevant websites: Google’s search results can help you identify reputable websites that provide accurate and up-to-date information.

 

User typing url in google search

When to Type a URL

Here are some situations when it’s more appropriate to type a URL:

  • Accessing a specific website directly: When you know the exact website you want to visit, typing the URL directly is the fastest and most convenient way to access it.

  • Bookmarking frequently visited websites: Save time by bookmarking frequently visited websites, allowing you to access them with a single click.

  • Sharing website links with others: Copy and paste URLs to share specific websites with friends, colleagues, or online communities.

The URL for a Google Search

While the term “search Google” typically refers to using the Google search engine, it also has a specific technical meaning. The URL for a Google search is the address that generates the search results page. For instance, if you search for “cats” on Google, the URL for the search results page would be:

https://www.google.com/search

Googling a Specific URL

You can also use Google to search for specific URLs. This method is useful when you have a link to a website but are unsure of its content or context. To Google a specific URL, simply paste the URL into the Google search bar and press enter. Google will then display the website’s title, description, and a snippet of its content, allowing you to determine its relevance to your search query.

search google or type a url

Can You Type in a URL?

Yes, you can directly type a URL into your web browser’s address bar. This method is the most straightforward way to access a specific website if you know its exact address. Simply type the URL in the address bar and press enter, and your browser will navigate to the specified website.

Effective Web Navigation Strategies

In addition to understanding the difference between Search Google or Type a URL, employing effective web navigation strategies can enhance your overall online experience. Here are some tips:

  • Use bookmarks strategically: Save time and effort by bookmarking frequently visited websites, organizing them into folders for easy access.

  • Leverage browser history: Utilize your browser’s history feature to retrace your steps and revisit previously accessed websites.

  • Utilize keyboard shortcuts: Learn keyboard shortcuts for common web navigation tasks, such as opening new tabs, navigating back and forth, and refreshing pages.

  • Explore browser extensions: Discover and install browser extensions that provide additional functionality and enhance your web browsing experience.

  • Stay informed about cybersecurity: Regularly update your browser and operating system software to protect against security vulnerabilities and malware.

Conclusion

Mastering the art of navigating the web requires understanding the distinction between Search Google or Type a URL. By employing both methods effectively, you can access the vast array of information available online with greater efficiency and precision. Remember to utilize bookmarking, browser history, keyboard shortcuts, browser extensions, and cybersecurity practices to optimize your web navigation experience.

Decoding the SEO Landscape in India: Unveiling Top Companies, Experts, and Cost

November 14, 2023

In today’s digital age, businesses of all sizes are recognizing the importance of search engine optimization (SEO) in achieving online visibility and success. India, with its rapidly growing internet user base, is a key market for SEO services. In this comprehensive article, we will delve into the Indian SEO landscape, exploring the top SEO companies, renowned experts, and the prevailing cost structure.

Best SEO Companies in India

India boasts a vibrant SEO industry, with numerous companies offering a wide range of services. However, not all companies are created equal. To help you make an informed decision, we have compiled a list of the top SEO companies in India, recognized for their expertise, track record, and client satisfaction:

  1. ProfitBySearch: A leading and best SEO company in India with a proven track record of helping businesses achieve top search engine rankings and drive organic traffic.

    ProfitBySearch logo

    ProfitBySearch is a full-service SEO agency offering a comprehensive suite of services, including website audits, keyword research, content optimization, and link building. The company has a team of experienced SEO professionals who are passionate about helping businesses succeed online. ProfitBySearch is known for its transparent pricing and its commitment to providing clients with measurable results.

    Key Strengths of ProfitBySearch

    • Proven track record of success: ProfitBySearch has a long history of helping businesses achieve their SEO goals. The company has a portfolio of successful case studies that showcase its expertise.

    • Experienced team of SEO professionals: ProfitBySearch’s team of SEO professionals is highly experienced and certified. They are experts in all aspects of SEO, from keyword research to link building.

    • Transparent pricing: ProfitBySearch offers transparent pricing with no hidden fees. The company’s pricing is based on the scope of work and the desired results.

    • Commitment to measurable results: ProfitBySearch is committed to providing clients with measurable results. The company tracks key SEO metrics, such as website traffic and keyword rankings, and provides regular reports to clients.

    Why Choose ProfitBySearch?

    If you are looking for an experienced and reliable SEO partner in India, ProfitBySearch is an excellent option. The company has a proven track record of success, a team of experienced SEO professionals, and a commitment to providing clients with measurable results. ProfitBySearch’s transparent pricing and commitment to client satisfaction make it a trusted partner for businesses of all sizes.

    In addition to the above, here are some of the other reasons why you should choose ProfitBySearch:

      • The company has a strong focus on results-driven SEO strategies that deliver tangible results for clients.
      • ProfitBySearch offers a wide range of SEO services, including local SEO, e-commerce SEO, and technical SEO.
      • The company has a team of dedicated account managers who provide personalized service to each client.
      • ProfitBySearch is committed to staying up-to-date with the latest SEO trends and best practices.

     

  2. WebAxis: A full-service SEO agency offering a comprehensive suite of services, including website audits, keyword research, content optimization, and link building.

  3. SEO Experts India: A team of experienced SEO professionals providing customized SEO solutions tailored to the specific needs of each client.

  4. Digital Marketers India: A renowned SEO agency with a focus on result-driven SEO strategies that deliver tangible results for clients.

  5. SEOHub India: A leading SEO company offering a wide range of services, including local SEO, e-commerce SEO, and technical SEO.

 

Top SEO Experts in India

India is home to a pool of talented SEO experts who possess the skills and knowledge to help businesses navigate the complexities of search engine optimization. These experts are continuously updating their knowledge with the latest SEO trends and best practices to ensure their clients stay ahead of the competition.

 

How much does SEO cost in India?

The cost of SEO services in India varies depending on the complexity of the project, the experience of the SEO company, and the specific services required. Typically, SEO projects in India range from INR 10,000 to INR 500,000 per month.

Factors that influence SEO costs in India include:

  1. Website size and complexity: Larger and more complex websites typically require more time and effort to optimize, leading to higher costs.

  2. Industry competitiveness: Businesses operating in competitive industries may need to invest more in SEO to achieve top search engine rankings.

  3. Service scope: The specific services required, such as keyword research, content optimization, or link building, will also impact the overall cost.

  4. Experience of the SEO company: Reputable and experienced SEO companies with a proven track record typically charge higher fees.

 

Conclusion

The Indian SEO landscape is dynamic and evolving, with new trends and technologies emerging regularly. Businesses seeking to optimize their online presence and enhance their search engine rankings can benefit from the expertise of experienced SEO companies and professionals in India. By carefully selecting an SEO partner and understanding the cost structure, businesses can make informed decisions that align with their specific needs and budget.

Top 10 Key Skills Every SEO Expert Need to be Successful

November 9, 2023

In the ever-evolving world of digital marketing, SEO (Search Engine Optimization) is a crucial pillar of success. Whether you’re an individual looking to sharpen your skills or a business searching for the right SEO expert, it’s essential to understand the top skills that make an SEO professional successful. In the context of SEO India, where the digital landscape is dynamic and competitive, having the right skills is even more critical. So, let’s dive into the top 10 skills an SEO expert should possess to thrive in this industry.

  1. Keyword Research Expertise

SEO starts with keywords. An SEO expert should be adept at keyword research, identifying the terms and phrases that potential customers use to search for products or services. In SEO India, understanding the local language, regional terms, and cultural context is particularly important.

  1. On-Page and Off-Page SEO Mastery

On-page and off-page SEO are two fundamental aspects of optimization. An SEO professional should excel in optimizing website content, meta tags, and structure (on-page), as well as building high-quality backlinks, social signals, and external factors (off-page).

  1. Technical SEO Proficiency

An SEO expert should have a solid grasp of technical SEO, ensuring that a website is technically sound. This includes addressing issues like site speed, mobile-friendliness, schema markup, and more. In the context of SEO India, mobile optimization is increasingly critical given the widespread use of smartphones.

  1. Content Creation and Optimization

Content is king in SEO. An SEO expert should not only create high-quality, engaging content but also know how to optimize it for search engines. Understanding user intent and crafting content that aligns with it is a skill that sets experts apart.

  1. Data Analysis Skills

SEO is data-driven. A successful SEO professional should be skilled in using tools like Google Analytics and Google Search Console to analyze website performance. These skills help in making data-backed decisions for optimization.

  1. Local SEO Knowledge

In SEO India, where many businesses cater to local markets, local SEO is crucial. An SEO expert should understand how to optimize a website for local searches, including managing Google My Business profiles and ensuring visibility in local search results.

  1. Adaptability to Algorithm Changes

Search engine algorithms are ever-changing. An SEO expert should stay updated with these changes and adapt strategies accordingly. In the context of SEO India, it’s vital to understand how these changes affect the Indian market.

  1. Competitor Analysis

Understanding what your competitors are doing can provide valuable insights. An SEO expert should be skilled in competitive analysis to identify opportunities and gaps in your SEO strategy.

  1. Understanding User Experience (UX)

SEO isn’t just about keywords and rankings; it’s also about user experience. An SEO expert should know how to improve website design, navigation, and content presentation to enhance user experience, which can indirectly boost SEO.

  1. Effective Communication

Last but not least, communication is essential. An SEO expert should be able to explain their strategies, results, and recommendations in a clear and understandable manner, whether it’s to clients, team members, or stakeholders.

How SEO Experts Benefit SEO India

In the context of SEO India, these skills take on even more significance. India is a diverse market with various languages, cultures, and regional preferences. A skilled SEO expert who understands the nuances of the Indian market can tailor strategies to resonate with the target audience effectively.

Here’s how having a top-notch SEO expert can benefit SEO services in India:

Localized Strategies: An SEO expert with local knowledge can develop strategies that align with the Indian context, catering to linguistic diversity and regional preferences.

Cultural Understanding: Understanding cultural nuances and the regional impact on user behavior is essential in a diverse country like India. A skilled SEO expert can tailor content and strategies accordingly.

Regional Keywords: Knowing which regional keywords are relevant and how to use them effectively can significantly boost local SEO efforts.

Mobile Optimization: India has a massive mobile user base. An SEO expert who understands mobile optimization can tap into this vast audience.

Local Business Promotion: For businesses targeting specific regions in India, local SEO expertise is invaluable. An SEO expert can help promote local businesses effectively.

Adaptation to Local Trends: Being aware of local trends and events can help SEO experts create timely and relevant content that resonates with the target audience.

In the world of SEO India, where the market is diverse and dynamic, having a skilled SEO expert on your side is a game-changer. They not only understand the global best practices but also have the insights to navigate the intricacies of the Indian digital landscape.

Wrapping It Up

SEO experts are the unsung heroes of the digital marketing world. Their skills and expertise can make a significant difference in the success of online businesses, particularly in a diverse and dynamic market like SEO India. As you look for SEO services in India or seek to enhance your own skills, keep these essential skills in mind. The ability to adapt, understand local nuances, and effectively communicate are keys to success in the ever-evolving world of SEO. Remember, a skilled SEO expert can take your digital presence to new heights in SEO India.

SEO in India: Elevating Your Business to New Heights

November 7, 2023

In the dynamic landscape of India’s digital realm, establishing a robust online presence is more critical than ever. To succeed in this endeavor, you need the expertise of a trusted SEO company in India, one that offers top-tier SEO services customized to your specific requirements. Look no further than Profit by Search, a renowned SEO firm and agency in India. Our comprehensive SEO and PPC management solutions are designed to propel your enterprise to the forefront of the digital world.

SEO Company India – Profit by Search:

Profit by Search isn’t just another SEO Company in India; we’re your strategic partner committed to driving your success. Our team of experts possesses a deep understanding of the Indian market and has the knowledge and experience to enhance your visibility and credibility in the online space. We employ cutting-edge SEO strategies to elevate your brand’s position and help you stand out in the crowded digital marketplace.

SEO Services India – A Comprehensive Approach:

Our SEO Services in India are all-encompassing. We provide a wide array of solutions, encompassing on-page optimization, off-page strategies, content marketing, and local SEO. By implementing these services, we ensure that your website secures a higher ranking on search engine results pages, making it more accessible to potential customers across India and beyond.

SEO Firm India – Customized Strategies:

As a distinguished SEO firm in India, Profit by Search takes pride in crafting tailored SEO strategies. We understand that one-size-fits-all solutions don’t cut it. Our experts work closely with you to comprehend your unique business objectives and then create a strategy that aligns perfectly with your needs.

SEO Agency India – Holistic Approach:

When it comes to SEO, it’s not just about keyword optimization. Our SEO agency in India offers a holistic approach, covering technical SEO, content creation, and backlink building. We focus on delivering tangible results, whether it’s increased organic traffic, higher leads, or improved brand visibility.

PPC Management India – Precision Advertising

Pay Per Click Management India – A Profitable Endeavor:

In addition to our SEO services, Profit by Search specializes in PPC Management in India. Pay-per-click advertising is a potent tool for driving immediate traffic and conversions. Our team of experts manages your ad campaigns with precision, ensuring that every rupee spent on advertising brings you valuable leads and a remarkable return on investment (ROI).

Why Choose Profit by Search?

– Proven Excellence: With a track record spanning over a decade, Profit by Search boasts a history of success in the digital marketing arena.
– Customized Solutions: We understand that every business is unique, and we offer tailor-made solutions to meet your specific requirements and objectives.
– Expertise: Our dedicated professionals are passionate about staying at the forefront of the latest SEO and PPC trends.
– Transparent Reporting: We provide regular reports and updates, so you’re always informed about the progress of your campaigns.
– Client-Centric Approach: Your satisfaction is our top priority. We work closely with you to ensure that your goals are achieved.

Conclusion

Are you ready to elevate your enterprise’s online presence in India and profit from search? Profit by Search is your ultimate destination for superior SEO and PPC management services. We have a history of helping businesses in India achieve remarkable results. Don’t let your competitors steal the spotlight. Contact us today to explore how we can craft a digital strategy that puts your brand in the limelight.

Visit Profit by Search now to discover how we can transform your enterprise’s digital strategy. The digital realm is waiting for your business to shine, and we’re here to make it happen. Seize this opportunity to take your online presence to the next level and truly profit by search.

Top SEO Companies in India

November 6, 2023

Search engine optimization (SEO) is a critical element that can make or break a business’s online presence. In the vast landscape of SEO services, India has emerged as a global hub for companies that excel in this field. If you’re looking for the best SEO companies in India to boost your online visibility, you’re in the right place. In this blog, we’ll introduce you to the top 10 SEO companies in India, each specializing in delivering exemplary SEO services tailored to your needs.

  1. WebFX India: Elevating SEO to New Heights

WebFX India is a leading SEO company in India, known for its exceptional expertise in the field. With a team of seasoned professionals, they employ cutting-edge strategies and techniques to enhance your online presence. Their results-driven approach and commitment to client satisfaction make them a standout choice for businesses seeking SEO services in India.

  1. PageTraffic: A Pioneer in SEO Services India

PageTraffic has been a frontrunner in the SEO industry for years. Their commitment to delivering tangible results has earned them a reputation for excellence. With a strong focus on data-driven strategies, PageTraffic ensures your website ranks high on search engine results pages, making them a top choice for SEO services in India.

  1. SEOValley Solutions: A Trusted Name in SEO Company India

SEOValley Solutions has a proven track record in providing top-notch SEO services in India. They combine technical expertise with creativity to create customized SEO strategies that yield remarkable results. Their dedication to client success sets them apart as a reputable SEO company in India.

  1. Profit by Search: Maximizing SEO Services India

Profit by Search is a well-established SEO company in India that focuses on boosting clients’ ROI through effective SEO strategies. Their in-depth market analysis and competitive research set them apart as experts in SEO services in India.

  1. eBrandz: Fueling SEO Company India with Innovation

eBrandz is an innovative SEO company in India that has consistently pushed the boundaries of SEO. Their creative and data-driven strategies help clients achieve significant online visibility. eBrandz’s commitment to staying ahead of the curve makes them a trusted choice for SEO services in India.

  1. SEO Discovery: Elevating Your SEO India Experience

SEO Discovery is renowned for its dedication to delivering quality SEO services in India. Their team is well-versed in the intricacies of search engine algorithms, ensuring that your website ranks high and stays competitive. SEO Discovery is a reliable partner for enhancing your SEO company India.

  1. Bruce Clay India: Setting SEO Standards in India

Bruce Clay India has a global reputation for setting high SEO standards. Their comprehensive approach to SEO services in India includes detailed site analysis, content optimization, and robust link-building strategies. Choosing Bruce Clay India guarantees a strong foothold in the SEO market.

  1. Seotonic: The Pathway to SEO Success in India

Seotonic is an SEO company in India known for its result-oriented strategies. With a client-focused approach, they craft SEO services in India tailored to your unique business needs. Seotonic ensures that your online presence leaves a lasting impression.

  1. Techmagnate: Crafting Success Stories in SEO India

Techmagnate has been a prominent player in the Indian SEO market. Their team of experts is well-versed in the latest SEO trends and uses this knowledge to propel businesses to the forefront of search engine results. With a client-centric approach, Techmagnate is a dependable choice for SEO services in India.

  1. SAG IPL: A Blend of Creativity and SEO India

SAG IPL is a unique SEO company in India that combines creative solutions with technical expertise. They offer a wide range of SEO services in India, including website optimization, content creation, and social media management. SAG IPL is the go-to choice for businesses seeking a holistic SEO experience in India.

In conclusion, the demand for SEO services in India has grown exponentially, and these top 10 SEO companies are leading the way in providing innovative, effective, and client-centric solutions. Whether you’re looking to improve your website’s rankings, increase organic traffic, or enhance your online presence, the best SEO companies in India have got you covered. So, why wait? Connect with one of these top SEO experts in India and embark on a journey to digital success.

Search Engine Giant to Display Search Results Based on User’s Location on Mobile Web, Google App for iOS and Desktop

November 2, 2017

The Google dance is on. Yes, you got it right! Search engine giant has once again updated its algorithm for mobile web, Google app for iOS, and desktop search and maps. Now, this popular search engine will be displaying search results based on user’s location, however users will still have the option to change their search settings for selecting a country service.

This means, Google is changing the way it labels country services on mobile web, its iOS app, and desktop. Google’s justification behind this move is, since one in five searches is location-based, so to improve the relevancy of search results, they will not be using the country code top level domain name (ccTLD) to indicate the country of service. As per search engine giant, now the search results will be showcased default to the country where the user is performing the search.

Elaborating more about this new update, one of their representatives wrote on Google Search Blog, “So if you live in Australia, you’ll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand. Upon return to Australia, you will seamlessly revert back to the Australian country service.”

SEO

 

Though users will see search results based on their location, still there is a slight twist. According to search engine giant, simply entering the relevant ccTLD into a browser will not reflect various country services, instead users need to select the specific country service from their search settings to see the country they want.

Further briefing about this update, Google’s representative wrote, “This preference should be managed directly in settings. In addition, at the bottom of the search results page, you can clearly see which country service you are currently using.”

Mentioning more about their latest update, their representative wrote, “This latest update will improve the search experience by automatically providing users the most useful information based on their search query and other context, including location.”

A Day in the Life of an SEO Consultant

September 28, 2017

Almost everyone’s lifestyle changes, when he/she starts working as an SEO consultant. Google becomes your 2nd better-half (if you are married), you begin to see world differently, your way of communication changes, and you think of reaching the top wherever you are.

Read More

Google’s RankBrain now working for every search result

August 1, 2017

Google introduced RankBrain for around 15% of search queries in October 2015.

And, now Google is more confident about it and widely using RankBrain algorithm for every search query, which is directly impacting the rankings a lot.

The news evolved a few weeks earlier as a part of Steven Levy’s Backchannel story about Artificial Intelligence and machine learning efforts of Google. From the story, in account to RankBrain: Read More

2016 Top Google Searches: Pokémon Go & iPhone 7 Searched The Most

April 26, 2017

Google lately released search trends for 2016 in nine categories from overall searches ranking to the most searched people and news trends.

In their most prestigious global searches 2016 list, Pokémon Go has been at the top following iPhone 7 and Donald Trump.

The American singer Prince’s sudden demise and craze of Powerball boosted their presence in search ranking and respectively got fourth and fifth position in the list. Read More

Reviews from The Web’ Added to Critic Reviews in Local Search Results by Google

March 22, 2017

Google has launched top lists and critic reviews for local search results.

With this new update, Google is now including “Reviews from The Web”. This new feature will now bring user ratings and reviews from third party websites to the knowledge panel for all of the local spots across many verticals including restaurants, shops, parks and much more.

When the critic reviews were first introduced in August, many criticized that popular review sites including TripAdvisor or Yelp, are not eligible to be included. But, “Reviews from The Web” is intended to accept user ratings and reviews from sites like Yelp and TripAdvisor, as the reviews and ratings provided here are generated by the consumers rather than ‘critics’ and ‘experts’ Read More

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