Search Engine Optimization (SEO) Copywriting Tips to Increase Your Search Engine Rankings

When people are looking for your company products or services, they generally do not search the name of your company or your name into the search engines. They type the keyword phrases what they are looking for. So, for example: if a person is looking for a Rolex Watch, he/she will go through the search engines and will search the key phrases like Rolex Men’s Watches or Rolex Ladies Watches. And if you are a reseller of Rolex Watches then your website should rank on search engines with these key phrases.

It’s not very useful having a website if your website is not coming on 1^st page through your industry keywords on search engines like Google, Yahoo, MSN. Most of the people just look at the top 5 to 10 results from the search engines. That’s ideally where you need to be for your search terms. I use the search engine Google for any search term although there are lots of other search engines as it is the main search engine that peoples are using.

Where you appear in search engines like Google, Yahoo, MSN is the result of a complex combination of information but it is one which you have control over.

Below are the top 10 simple SEO copywriting website tips to increase your search engine rankings.

1. Avoid Duplicate Content: If the search engine spiders find that your website is having the same content on different pages then spiders would not index those duplicate pages. When spiders analyze whether or not your website is having the duplicating content, the spiders look at everything including your website page template, pictures, format as well as words. Make sure each page is sufficiently different to avoid the duplicate content penalty.

 2. Page titles are important: Every page of your website is important. So, If you just title your web page as "Home" or “About US” or “Contact Us”, you will surely lose ranking on SERP’s. Title your page with the most important keywords about your website. It does not even have to be a full sentence. If your website is related with SEO Services and your company exists in USA then your site home page title should be like - "SEO USA, SEO Services USA, SEO Company USA, SEO Services, SEO USA".

3. Inbound links: Very High quality inbound links are important. These link pages or site can be links from higher ranking websites or blogs than your website. The easiest way to increase the inbound links is through articles submission, directory submission, one way or reciprocal link building, blog posting, review posting and press release submission. You can also comment on other's blogs and include a link back to your website or social bookmark your website.

4. Different keywords on each page: Each page on your website is different. So, you need to use the keywords that are relevant to each page's contents. If you use the same keywords or key phrases throughout the website then you are losing search positions.

5. Delete your flash front page: Flash is a type of coding that creates animated pages. Flash front pages look pretty and eye catching but these flash pages will totally stuff your rankings on the search engines. Search engines spiders look at the front page of your website as the most important page in the whole site. Search Engine Spiders expect to find information about what the website is about and what it contains. Without content or words, the search engine spiders cannot work out what the website is all about. If you have a flash front page then delete it. You will see an almost instantaneous jump in your rankings.

6. Pictures have hidden messages: Each picture or graphic on your web page needs to have an "alt" tag. Alt tag on images provides help to website visitors to read your website or to describe the content if someone has turned off all photos in their browser. So a photo on my site for example is not just a "Man or Women". It’s a "Search Engine Optimization Consultant".

7. Keep your website fresh: Search engines like content that is fresh and updated regularly. Websites should never be as it is for a long time. On a short period of time, you need to work out how you can add content regularly on your website.

8. Clear keywords Analysis for the website: You should aware about your website products or services and business. You need to work out the keywords that people can use for searching your products or services in search engines. There are loads of tools for keyword analysis and these tools will help you to perform a clear analysis for keyword research. Keywords are put into 'metatags" at the top of your page. You don't see them unless you view the source code. Google is very secretive about whether they look at the keywords in the Metatags or not but some search engines still use them. Just make sure you use your keywords throughout your web page.

9. Do the Important stuff at the top: Search engine spiders usually stopping at about 3 levels down on your website that means your home page, the next web page down and then the web page below that. If you have good stuff buried down in your website it may not be found.

10. Keep your navigation clear: Google spiders want to see a logical flow of pages throughout your website. If it cannot follow the flow it cannot index your web pages. Keep your navigation path clear and logical.

Certifications

Meet Us at